On 25 September 2018, the International Chamber of Commerce (ICC) released a new edition of its Advertising and Marketing Communications Code. This Code is a global reference in the field of advertising self-regulation and contains several principles used by Self-Regulatory Organizations (SROs) worldwide to ensure that advertisements are ethical and socially responsible. It seeks to protect consumers by clearly setting out the “dos and don’ts” for responsible marketing to ensure legal, honest, decent and truthful communications and practices. The new edition of the Code takes into account emerging digital marketing…
Read MoreGlobal Marketing Code now updated
