Tag: Advertising Codes

CAP – Environmental claims, the Advertising Codes, and You

Stuart Mitchell

The ASA/CAP have released a post called: Environmental claims, the Advertising Codes, and You. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. This Sunday, 5 June 2022, will mark 50 years since the establishment of World Environment Day.  The Day was established by the UN in 1972 as a vehicle for raising awareness about environmental issues and advocating for action.  This year’s theme, “Only…

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CAP – Eyes down for compliant advertising! Bingo ads and the Advertising Codes

Stuart Mitchell

The ASA/CAP have released a post called: Eyes down for compliant advertising! Bingo ads and the Advertising Codes. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Ads for bingo products will be treated the same as betting products, so will be subject to the ‘Gambling’ section of the Ad Codes. The Codes state that ads must be socially responsible, and should not portray, condone…

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A Guide to the CAP/ASA

Stuart Mitchell

The following is from the ASA/CAP website and I felt may be of interest to some people: The Advertising Standards Authority (ASA) is the UK’s independent advertising regulator. The ASA makes sure ads across UK media stick to the advertising rules (the Advertising Codes). The Committee of Advertising Practice (CAP) is the sister organisation of the ASA and is responsible for writing the Advertising Codes. The ASA and CAP are committed to regulating in a way that is transparent, proportionate, targeted, evidence-based, consistent and accountable. About the ASA We’re passionate…

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