advertising standards and corporate social responsibility

ICAS have a paper on advertising standards and corporate social responsibility which may be of interest to some of our readers, see their site for some useful information. Responsible advertising is an important element of Corporate Social Responsibility (CSR). Companies committed to CSR look at the impact of their activities on all aspects of society including economic, environmental, social and cultural aspects. Concretely, CSR means that companies must consider this impact across all their segments and activities, whether IT, operations, sales, human resources, or marketing. A shared goal: promoting…