ASA Warn Universities For Misleading Advertising

Six UK Universities have been warned by the Advertising Standards Authority (ASA) over exaggerated claims made in their advertising to attract students. Leicester, East Anglia, Strathclyde, Falmouth, Teesside and the University of West London have all had complaints upheld against them. The ASA wishes to stop unjustified claims and offer a clearer explanation of achievement in rankings and league tables. Complaints were upheld against six universities: Falmouth University The University must change it’s advertising on its website which state it is “the UK’s number one arts university” or “the UK’s…

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Ethics in Advertising highlighted by ASA Report

Complaints to the ASA (Advertising Standards Authority) for the first half of 2017  have been released this week. These figures highlight that the advertising industry still has a long way to go in its ethics. The ASA figures show that TV continues to be the most complained about advertising medium with 5,127 complaints about 2,272 ads.  Online ads are a close second (4,062 complaints), with more individual ads (3,852) complained about than any other medium. The most concerning figures, in terms of advertising ethics is that misleading ads continue to…

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Latest UK ad complaint figures released by the ASA

Complaints to the ASA (Advertising Standards Authority) in the first half of 2017 show that TV continues to be the most complained about advertising medium with 5,127 complaints about 2,272 ads.  Online ads are a close second (4,062 complaints), with more individual ads (3,852) complained about than any other medium. Despite receiving fewer complaints, there were 11% more cases (individual ads complained about) compared to the same period in 2016. In total, the ASA received 13,131 complaints (19.8% fewer than last year) about 9,486 ads (January – June).  The decline…

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