Tag: #Ad(vice)

CAP – #Ad(vice) – Making clear that an ad is an ad

Stuart Mitchell

The ASA/CAP have released a post called: CAP – #Ad(vice) – Making clear that an ad is an ad. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. There is nothing wrong with influencers entering into commercial relationships with marketers/brands or agencies, but consumers must not be misled.  Usually, when it comes to influencers (e.g. vloggers, bloggers, personalities, celebrities or other content creators online), the…

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UK Government tasks PRCA with delivering No Deal Brexit practical advice

Stuart Mitchell

The Public Relations and Communications Association (PRCA) has been awarded a grant from the UK Government to help public relations businesses prepare for the potential of a No Deal Brexit. The PRCA will deliver a programme of events and resources by 31st October to help PR professionals navigate the challenges of the UK’s exit from the European Union (EU). This will include legal guidance to ensure PR professionals remain compliant with the law after the UK’s exit. The grant was approved by the Government’s Business Readiness Fund, which supports efforts…

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CAP offer #Ad(vice) – Making clear that an ad is an ad

Stuart Mitchell

The CAP have offered some advice on their website making clear that an ad is an ad: Advertisers should feel free to be creative when devising campaigns. However, it’s important that your audience is always aware that they’re looking at an ad. Ads posted on social media by celebrities or influencers may need to include a label, for example “Ad”, if the intent of the post isn’t otherwise clear.  Here’s some guidance to help you ensure your advertising, whatever form it might take, is obviously identifiable. “Native” advertising still needs…

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