Billboard Campaign Challenges Beauty Standards

Afro textured hair is about to take centre stage like never before in 7 cities in the UK under the Project Embrace #afrovisibility billboard campaign initiative. A teacher, a finance manager, a writer, a receptionist, a student and an HR partner, all selected from over 400 women through an open audition, are featured on a series of posters by Quiet Storm. Lekia Lée the founder of Project Embrace has been on a mission to change the narrative around beautiful hair and by extension beauty one billboard at a time ever…

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