Tag: agency

Gerety Awards Announces Agency & Network of the Year

Stuart Mitchell

72andSunny Los Angeles is Agency of the year and Havas wins Network of the year at the Gerety Awards 2020. On being awarded Agency of the year, Matt Murphy, Partner/Executive Creative Direction, 72andSunny said “It’s an honor and a privilege to be recognized by the esteemed jury made up of the top female talent in our industry as the most awarded agency. 72andSunny believes in the power of unignorable creativity and this is an achievement which everyone in the company will be extremely proud of.” 72andSunny received 2 Golds, 3…

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Life is Good creates some high-tech happiness with the Power of Optimism Machine

Stuart Mitchell

Lifestyle apparel company Life is Good has brought the power of positivity to life in an incredibly engaging way. Whether a glass is half full or half empty depends largely on a person’s perspective: are they looking at it through a positive or negative lens? Life is Good’s new Power of Optimism Machine uses electroencephalography (EEG) technology to literally demonstrate the power of positive thinking right before people’s eyes. By either thinking of things that make them happy, or viewing a screen showing the brand’s uplifting artwork and phrases, users…

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