Canada is Sorry. Canada apologizes for not living up to its land conservation promises

Canada is doing what it does best—apologizing—in an awareness campaign for the non-profit collaborative Outside Thinkers that acknowledges the country’s continued failure to honour its global commitment to critical environmental protection.  The ads take the form of an apology from the fictitious Gord Burton, the self-appointed Deputy of the Canadian Bureau of Foreign Apologies. They acknowledge Canada’s failure to uphold its promise to permanently protect 17% of its land by 2020 as part of the Aichi Biodiversity Targets. Approximately 10.6% of Canada’s land was already protected when it became one…

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