Tag: #AIinPR

PR is “sleepwalking into AI” new CIPR #AIinPR report finds

Stuart Mitchell

The public relations profession is “sleepwalking into artificial intelligence” and markedly behind other professions in its preparations for the 4th industrial revolution, warns a new #AIinPR report.  Launched at the Alan Turing Institute this morning, the Chartered Institute of Public Relations (CIPR) #AIinPR Panel report – ‘The Effects of AI on the Professions: A Literature Repository’ – summarises nearly 200 global publications on AI and its impact on the professions including the changing nature of work, the ethical implications surrounding AI, future regulation and, notably, its impact on specific work groups.  The…

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#AIinPR calls for contributions to literature repository ahead of report launch at Turing Institute

Stuart Mitchell

CIPR’s #AIinPR panel has published a literature repository following an intensive 12-month review of nearly 200 global publications on artificial intelligence and its impact on the professions. The panel is calling on practitioners to submit their own contributions via a shared document which will form the basis of a final report – ‘The Effects of AI on the Professions’ – due to be launched at The Turing Institute on 16 January. All submissions accepted to the repository will be fully credited. The review suggests public relations is significantly behind the curve and sleep walking into…

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‘Don’t roll out Facial Recognition by the backdoor’ warns CIPR #AIinPR Panel

Stuart Mitchell

The CIPR’s Artificial Intelligence Panel (#AIinPR) has warned businesses to be transparent about the application of emerging technology, after it was revealed that facial recognition technology has been used at London’s Kings Cross without public knowledge. The developer responsible for implementing the technology said the tool was used to “ensure public safety”, but the organisation has faced criticism for failing to communicate the use of facial recognition technology to the public. #AIinPR Vice-Chair Kerry Sheehan Chart.PR, FCIPR urged businesses to be transparent about the use of emerging technology, arguing that…

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CIPR’s #AIinPR panel sponsors Data Science Foundation Awards

Stuart Mitchell

CIPR’s #AIinPR panel have announced their sponsorship of two awards at the inaugural International Data Science Awards. The two awards – ‘Communicator Making Best Use of Data’ and ‘Communicating with Best Use of Data’ – both celebrating best use of data in communications, recognise teams and individuals who are utilising data to deliver outstanding communications work. The awards, organised by The Data Science Foundation, recognise best practice, innovation and excellence in data science and related disciplines. Entries from individuals, universities and both non-profit and commercial organisations as well as agencies…

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Business must adopt ‘ethical approach’ to AI – #AIinPR panel

Stuart Mitchell

The CIPR’s Artificial Intelligence Panel (#AIinPR) has backed guidelines proposed by the European Commission that promote an ethics-driven approaches to AI. The draft guidelines – published in December last year – set out a framework for establishing Trustworthy AI. In its response to the guidelines, the #AIinPR panel welcome efforts to avoid biases in AI algorithms that can prejudice the way machines and platforms learn and behave. The response also calls on PR professionals adopt a leadership role to help businesses navigate the ethical challenges posed by AI. The final version of the EU Guidelines…

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