CIPR’s #AIinPR Panel welcomes Facebook’s decision to block Spinner for “unethical” practices

The CIPR‘s #AIinPR panel welcomes Facebook’s move to block Israeli company The Spinner – which claims to “subconsciously alter people’s behaviour” – from operating on its platform. Facebook issued a cease and desist letter to The Spinner banning it from Facebook and Instagram on Friday, January 17. The Spinner uses fake accounts and fake Facebook Pages to strategically target Facebook users with advertisements, through using sophisticated algorithms, exposing them to online posts disguised as editorial content. The Spinner claimed it could manipulate a target for a relatively small fee, brainwashing targets selected by…

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‘Prioritise data privacy’ – CIPR #AIinPR Panel responds to AI and Public Standards Review

The CIPR’s Artificial Intelligence (#AIinPR) Panel has called on government to prioritise data privacy, claiming it is vital that the public are made aware of how their data can be used to power AI-enabled services. In a written response to the Committee on Standards in Public Life’s AI and Public Standards Review, the panel urged government to adopt a best practice approach to data privacy by ensuring all public sector contracts were only awarded to businesses that meet public standards on data and artificial intelligence The Panel believes these standards must cover: Trust Transparency Ethics Fairness Accountability Leadership The report states:…

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#AIinPR Panel publishes introduction to AI in PR

The CIPR’s #AIinPR Panel has published the first in a series of skills guides to help professionals understand the impact of artificial intelligence on public relations. An introduction to AI in PR (PDF) – written by Jean Valin Hon FCIPR – explores the threats and opportunities for AI in PR and features examples of successful AI applications. The seven-page guide is the first resource from the CIPR’s new #AIinPR Primer series – a collection of guides designed to equip practitioners with a fundamental understanding of the implications of AI for…

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