Guest Post by Aimee Woodall: Measuring the New ROI

This is a guest post from Aimee Woodall, President and Founder of The Black Sheep Agency, this is an interestng insight, and a great post for this #givingtuesday Measuring the New ROI Return on Investment. ROI. The amount of return you get for what you put out there. Of all the things businesses measure, this is one of the trickiest. When I started my career in PR, we struggled with column inches and ad costs. In digital, it’s about impressions, clicks and conversions. There is always a metric to chase,…

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