AirBNB partners with Danny Glover in bid to reach out to people of colour

In the past Airbnb has faced controversy due to instances of hosts controlling their own bookings and then refusing to accept or cancelling a booking due to the race or ethnicity of the guest. Over the past few years they have looked to create a more diverse workforce. In June Airbnb’s Chief Marketing Officer, Jonathan Mildenhall, tweeted a note to creatives asking for women and “creatives of color” to meet with him at the Cannes Lions International Festival of Creativity. However just last month, an Airbnb host was penalised for…

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Tragedies bring out the best in companies

It’s been a rough week for some following Hurricane Harvey, but it’s nice to see some companies doing their bit. It’s at times of tragedy that companies find themselves in a position to help, and whilst they’re helping others it also works as marketing to show the softer and more human side of multinationals. AirBNB have encouraged people to open their homes: We have expanded & extended the disaster program for #HurricaneHarvey. Hosts open their homes for $0 to evacuees. https://t.co/ddzpMNng14 — Airbnb Help (@AirbnbHelp) August 29, 2017 It’s also…

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Airbnb looks to recruit more female and non white creatives

Airbnb’s Chief Marketing Officer, Jonathan Mildenhall, has tweeted a note to creatives asking for women and “creatives of color” to meet with him at the Cannes Lions International Festival of Creativity this June. The most diverse brand needs the most diverse creative team. Visit https://t.co/EPdJHPWqQa to see how you can join us. #CannesDoDiversity — Jonathan Mildenhall (@Mildenhall) May 22, 2017 The link on the tweet goes to their site which states: “Going to Cannes Lions this year? The most diverse brand needs the most diverse creative team. If you’re a…

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