CAP – Bottoms up without the thumbs down

The ASA/CAP have released a post called: CAP – Bottoms up without the thumbs down. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Bottomless or unlimited promotions, such as brunches, are very popular and a great way to showcase your hospitality. You take the time to plan your menu and brief your servers to ensure people partaking of alcohol do so responsibly, so make…

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CAP: Avoiding pour decisions when advertising alcohol

The ASA have released a post which talks about: ‘Avoiding pour decisions when advertising alcohol’. I have enclosed the text of the link below, but please have a look at the ASA site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Generally speaking, there’s nothing wrong with promoting alcohol products in the best possible light – but you must ensure you stick to the Advertising Rules. The alcohol rules specifically are used to ensure that ads do not (amongst other things) imply,…

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Asda works with Drinkaware to offer free alcohol advice to customers

Asda have joined forces with alcohol education charity Drinkaware to provide customers with free information and advice on alcohol. On Friday 12 January, Drinkaware ambassadors were on hand in 100 Asda stores nationwide to hand out thousands of specially-created alcohol assessment scratchcards which use a factual, non-judgmental approach to invite consumers to reflect on their drinking habits. Customers were also be able to talk to the ambassadors to discuss any concerns they have about their own or family members’ drinking. The aim is to help people make informed decisions by…

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ASA release reminders about Making sure your festive alcohol ads mistletoe the line

The ASA have released advice on the advertising of alcohol over the festive season through their site: Christmas comes but once a year, but the advertising rules apply all year round so it’s important that you ensure your alcohol ads are responsible this festive season.  Here’s the gift of advice for your stocking. Don’t overindulge Ads featuring alcohol have to be socially responsible and mustn’t contain anything likely to lead people to adopt styles of drinking that are excessive or unwise. Showing alcohol is not problematic in itself but the ASA…

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