‘Let’s Beat Breast Cancer’: Mary Steenburgen, Ted Danson, and Alicia Silverstone Among Celebrities Uniting for Awareness Effort

Mary Steenburgen, Ted Danson, Alicia Silverstone, renowned breast cancer surgeon Kristi Funk, MD, and Jasmine C. Leyva, director of the documentary The Invisible Vegan, will appear in a new public service announcement (PSA) urging women to reduce their risk for breast cancer through simple lifestyle steps. The PSA will run throughout October, Breast Cancer Awareness Month. The PSA is a part of the national “Let’s Beat Breast Cancer” campaign, a four-pronged, science-backed strategy, co-created by Dr. Funk and the Physicians Committee for Responsible Medicine, a national organization of more than…

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Mediaplanet Joins Forces with Sustainability Advocates Like Alicia Silverstone for Sustainable Living

Mediaplanet has announced its second annual cross-platform edition of “Sustainable Living” within the print edition of USA Today and online. This campaign aims to inspire readers to take proactive steps to live more sustainably by integrating energy efficient technology, organic eating and greener building designs. The cover of “Sustainable Living” features actress, author and mother Alicia Silverstone, who in an exclusive interview discusses how her healthy lifestyle choices positively benefit her health, her son and the environment as a whole. She emphasizes how teaching sustainability to children at a young…

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