Save the Children UK have launched their latest DRTV campaign, Your Call, created and produced by creative agency Alpha Century. The spot takes the viewer to Busia County, Kenya, where the issue of mothers dying in childbirth is highlighted; the voiceover, taking the form of a telephone call between a potential donor and someone from the charity, articulates how donations will make a difference. The aim of the new campaign is to raise unrestricted income for the charity to help support programme work, such as the featured maternal outreach work. By making…
Read MoreSave The Children Break The DRTV Mould With New TV Ad
