ALS Association and ALS Families Bring Hundreds of Bostonians Together to Commemorate Fifth Anniversary of Ice Bucket Challenge

Hundreds of Bostonians today joined The ALS Association to commemorate the fifth anniversary of the ALS Ice Bucket Challenge with its co-founders, Pete Frates (Beverly, Mass.) and Pat Quinn (Yonkers, NY). The Ice Bucket Challenge inspired 17 million people to take the Challenge, which led to over $115 million in donations to The ALS Association, dramatically accelerating the search for new treatments and a cure for ALS, an always-fatal neurodegenerative disease. The anniversary event aimed to once again inspire people to rally around the ALS community and take part in…

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TRON & ALS Association Launch #VoiceYourLove to Raise Awareness of ALS

TRON Foundation, one of the largest blockchain protocols for decentralized applications, is joining the ALS Association for #VoiceYourLove, an awareness campaign to find treatments and a cure for people afflicted with amyotrophic lateral sclerosis, also known as Lou Gehrig’s disease. The #VoiceYourLove campaign, kicking off in time for Valentine’s Day celebrations of love and affection, challenges people to use their phone or tablet to create a video expressing love for people who’ve been meaningful to their lives – whether that’s family, friends, colleagues or even strangers. For those who wish…

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The ALS Association Launches PSA Campaign Showing ‘The Reality of ALS’

The ALS Association has released a series of public service announcements (PSAs) highlighting what life is like with ALS. Throughout May, which is ALS Awareness Month, the Association will promote and distribute three separate PSAs showing “The Reality of ALS.” “Many people have heard of ALS, but they may not know much about the disease,” said Brian Frederick, executive vice president of communications of The ALS Association. “Our goal with this PSA campaign is to show what it’s like to live with ALS and the devastating impact the disease has…

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