Always® Commemorates Menstrual Hygiene Day by Donating an Additional One Million Period Products in the U.S., as Part of Ongoing Efforts to Improve Access to Menstrual Care

In honor of Menstrual Hygiene Day, Procter & Gamble’s leading feminine protection brand Always is donating an additional one million period products to confront period poverty across the United States as part of their long-standing donation program. Through an ongoing partnership with Feeding America®, the largest hunger-relief organization in the country, Always aims to provide greater access to period supplies for girls and women in need. Menstrual Hygiene Day took place on May 28 and is a global initiative, launched by P&G’s partner WASH United in 2014, which aims to…

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Joe Public, OSAAT & Always Launch Never Unsanitary Pads

Millions of adolescent South African school girls cannot afford sanitary pads. This results in many of them missing up to a week of school every month.  One School At A Time (OSAAT) is a registered non-profit organisation that believes that an education can be the solution to our country’s socio-economic challenges. Girls missing school because of a lack of access to sanitary pads is just one of the many different challenges OSAAT deals with. But if this keeps female scholars from full attendance, it hinders not only their own potential but…

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Always® Joins Forces with Target to Empower Girls Nationwide

Based on the insight from the Always #LikeAGirl campaign that half of girls lose confidence at puberty, Always is partnering with retailers to encourage girls to pursue their goals and build their confidence. As part of this work, Always and Target are pleased to announce their support of Girls on the Run, a non-profit organization that provides a physical activity-based positive youth development program to girls in third to eighth grades. According to Girls on the Run, starting at the age of nine, girls’ confidence begins to drop, and by…

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New Always #LikeAGirl Video Encourages Girls Everywhere to Keep Going

The most recent Always Confidence & Puberty Survey reveals that half of girls feel paralyzed by the fear of failure during puberty. This fear is so intense that many girls opt out of important growth opportunities during this time, like taking on challenges and trying new things. Always, the leader in global feminine care, is on a mission to stop this drop in confidence by changing how girls perceive setbacks and encouraging them to embrace failure as part of the learning and growth process. According to the survey, 80% of…

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Past Campaigns – Always #LikeAGirl – Unstoppable

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As we’re a new site but want to be an overall resource I felt it might be good to showcase some of what I feel are the best ethical marketing campaigns from the past, this one is from 2015, and was a follow on from a hugely successful campaign in 2014 which I will feature later: This campaign was a follow up to 2014’s incredibly powerful #LikeAGirl campaign which was one of the biggest digital advertising success stories in the world. It went viral in just a few days, sparking…

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