Always®, With the Support of Target, Continues Efforts to Empower Girls

In continued support of helping girls across the nation, and the women who coach them to become fearless and confident, Always, the world’s leader in feminine protection, is once again partnering to donate to Girls on the Run, a non-profit organization that provides a physical activity-based positive youth development program for girls in third through eighth grade. The Always #LikeAGirl campaign informs that half of girls lose confidence at puberty. Insight from Girls on the Run explains that, just as they’re entering this stage in their lives, girls’ confidence begins…

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Wells Fargo Launch “With, Always” Marketing Campaign

Throughout history, people with disabilities have turned their dreams into reality and shaped the world around us. Yet, when people hear or see that someone has a disability, there is a tendency to want to help that individual and do things for them—usually without their direct involvement. Society tends to focus on what people with disabilities can and can’t do. Wells Fargo says it knows differently. They have seen the value that people with disabilities add to the fabric of our culture throughout history, and within our own organization. The…

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The Tampax and Always Radiant Collection Brings Back the HBCU Dance #RadiantDanceOff Contest and Inspires Women to Radiate Confidence this Homecoming Season and Beyond

The Radiant Collection, from Procter & Gamble’s (P&G) leading feminine protection brands Tampax® and Always®, has partnered with HBCU Dance Corporation, Inc. for the second year in a row for the HBCU Dance #RadiantDanceOff contest – an online dance competition exclusively for majorettes at Historically Black Colleges and Universities (HBCU). The HBCU Dance #RadiantDanceOff contest gives majorette teams across the country the opportunity to upload their winning moves to www.radiantdanceoff.com for a chance to win $20,000 and the uniform of their dreams. The contest, which was created to give majorettes…

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Always® Joins Forces with Gina Rodriguez & Feeding America® to Help #EndPeriodPoverty and Keep Girls in School

The most recent Always® Confidence & Puberty Survey reveals that nearly one in five American girls have either left school early or missed school entirely because they did not have access to period products. Missed school equals missed opportunities and a drop in confidence. It’s a simple equation. The lack of access due to economic factors is often referred to as “period poverty” and it impacts girls and women around the world. It can be especially damaging at puberty, when school interactions are crucial to a girl’s development. That’s why…

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Always® Commemorates Menstrual Hygiene Day by Donating an Additional One Million Period Products in the U.S., as Part of Ongoing Efforts to Improve Access to Menstrual Care

In honor of Menstrual Hygiene Day, Procter & Gamble’s leading feminine protection brand Always is donating an additional one million period products to confront period poverty across the United States as part of their long-standing donation program. Through an ongoing partnership with Feeding America®, the largest hunger-relief organization in the country, Always aims to provide greater access to period supplies for girls and women in need. Menstrual Hygiene Day took place on May 28 and is a global initiative, launched by P&G’s partner WASH United in 2014, which aims to…

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