American Red Cross Motivates 320,000 New and Former Blood Donors Through Missing Types Campaign

This past summer, the Missing Types campaign by the American Red Cross motivated more than 320,000 new and former blood donors to roll up a sleeve and help save lives. The Missing Types movement helped the A’s, B’s and O’s – which make up the main blood groups – reappear on hospital shelves for patients in need. The Red Cross‘ launch of the Missing Types campaign generated greater awareness and appreciation for the vital role blood donors and donations play in the lives of patients from coast to coast. With…

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The PepsiCo Foundation Commits $1 Million and 350,000 Meals to Support Hurricane Florence Relief

The PepsiCo Foundation, the philanthropic arm of one of the world’s leading food and beverage companies, is giving two $500,000 grants to the American Red Cross and The Salvation Army, respectively, to provide vital relief resources. Recognizing the need for sustained support, The Foundation’s signature nutrition operation Food for Good will provide at least 350,000 nutritious meals to families in affected areas. With deep roots in the area and more than 16,000 direct employees throughout South Carolina, North Carolina, Georgia, Tennessee and Virginia, PepsiCo is prepared to help local authorities…

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Disappearing A’s, B’s and O’s: Red Cross launches #MissingType campaign to urge new blood donors to give

The American Red Cross has launched the Missing Types campaign, an international effort to encourage new blood donors, as well as donors who have not given in years, to give blood and to help ensure lifesaving blood products are available for patients in need. As part of the campaign, the letters A, B, and O – letters used to identify blood types – are disappearing across the country and around the world from corporate logos, favorite brands and frequently visited websites. Many may not realize just how important these three…

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May is National Water Safety Month

A coalition of water safety partners, including the American Red Cross, the Association of Pool & Spa Professionals, the National Recreation and Park Association, the World Waterpark Association and several other water safety groups, will work together to promote May as National Water Safety Month. National Water Safety Month is a campaign held during the month of May that raises awareness about water safety and highlights the importance pf public education regarding safer practices for kids and adults around the water. During May, the event will be celebrated by these…

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Red Cross to Sound the Alarm Against Home Fires By Installing 100,000 Smoke Alarms Across U.S. in 16 Days

The American Red Cross is getting ready to Sound the Alarm against home fires. From April 28 to May 13, thousands of Red Cross volunteers and partners will install 100,000 free smoke alarms in just 16 days in communities at high risk for fires. “Three out of every five home fire deaths happen in homes that don’t have working smoke alarms,” said Gail McGovern, President and CEO of the American Red Cross. “Please help lower these tragic statistics by joining us in this lifesaving effort to Sound the Alarm against home…

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