Disappearing A’s, B’s and O’s: Red Cross launches #MissingType campaign to urge new blood donors to give

The American Red Cross has launched the Missing Types campaign, an international effort to encourage new blood donors, as well as donors who have not given in years, to give blood and to help ensure lifesaving blood products are available for patients in need. As part of the campaign, the letters A, B, and O – letters used to identify blood types – are disappearing across the country and around the world from corporate logos, favorite brands and frequently visited websites. Many may not realize just how important these three…

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May is National Water Safety Month

A coalition of water safety partners, including the American Red Cross, the Association of Pool & Spa Professionals, the National Recreation and Park Association, the World Waterpark Association and several other water safety groups, will work together to promote May as National Water Safety Month. National Water Safety Month is a campaign held during the month of May that raises awareness about water safety and highlights the importance pf public education regarding safer practices for kids and adults around the water. During May, the event will be celebrated by these…

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Red Cross to Sound the Alarm Against Home Fires By Installing 100,000 Smoke Alarms Across U.S. in 16 Days

The American Red Cross is getting ready to Sound the Alarm against home fires. From April 28 to May 13, thousands of Red Cross volunteers and partners will install 100,000 free smoke alarms in just 16 days in communities at high risk for fires. “Three out of every five home fire deaths happen in homes that don’t have working smoke alarms,” said Gail McGovern, President and CEO of the American Red Cross. “Please help lower these tragic statistics by joining us in this lifesaving effort to Sound the Alarm against home…

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March is Red Cross Month: Here’s How You Can Be a Hero to Someone in Need

March is Red Cross Month and the American Red Cross is asking people across the country to become a hero by giving blood, becoming a volunteer or making a donation to #help1family on Giving Day – March 28.   “The Red Cross is powered by our volunteer heroes who give of their time, talents and compassion to fulfill our vital humanitarian mission of preventing and alleviating human suffering,” said Gail McGovern, president and chief executive officer, American Red Cross. “They are people from your neighborhood who donate blood, who teach…

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Budweiser Celebrates Employees with New Super Bowl Commercial

Budweiser has recently released its Super Bowl LII commercial showcasing Anheuser-Busch employees, who together over the past 30 years have helped provide over 79 million cans of clean drinking water in response to natural disasters. The commercial will be timed with a new company commitment to add a second brewery to its emergency water program to increase its disaster relief efforts by the end of the year. Employees are the driving force behind the Anheuser-Busch emergency water program, which is centralized in its Cartersville, GA brewery. Together with the help…

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