Tag: AMV BBDO

Channel 4 announces TENA & AMV BBDO as sixth winner of annual £1 million Diversity in Advertising Award

Stuart Mitchell

Channel 4 & 4Sales today revealed TENA and creative agency AMV BBDO as the winning campaign of its prestigious Diversity in Advertising Award 2021. The annual award offers brands and agencies the opportunity to win over £1million of free advertising for the best creative response to Channel 4’s diversity brief. This sixth edition of the competition invited advertisers to address issues relating to ageism – in particular, the inauthentic and sometimes clichéd portrayals of different age groups within current UK ad creative. The winning campaign, pitched by representatives from TENA…

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Honeypot Billboards: Hiscox uses live cyber hacks in latest ad campaign

Stuart Mitchell

In a media first, specialist insurer Hiscox is using real-time cyber attacks in the creative for its latest advertising campaign – CyberLive. This is part of a broader drive across the business to cement its position as a leader in the cyber risk marketplace and to raise awareness of the threat that cyber-crime poses to small businesses. Three ‘honeypot’ servers (the type of servers typically used by a small business) were set-up specifically for the campaign and the data from them feeds into live digital posters at prominent stations and…

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AMV BBDO and their Client Libresse Sign the Free the Bid Pledge

Stuart Mitchell

Free the Bid, the pledge to give women directors a voice in advertising have announced that UK agency AMV BBDO and their client Libresse (Bodyform / Nana / Saba / Nosotros) have signed their pledge. On a news item on their website the companies comnfitr their commitment to the pledge. AMV BBDO’s Executive Head of Production Francine Linsey said:  “I love “Free The Bid”, it’s an inspiring initiative which seeks and drives much needed change in our industry. Attracting, engaging and supporting talented women and giving them equal opportunities is…

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goodnessKNOWS® launches first TV ad campaign

Stuart Mitchell

Mars Chocolate UK has announced the first ever TV advert for goodnessKNOWS®, the company’s new brand which launched this summer. goodnessKNOWS® was created to fit in with people’s busy lifestyles. Coming in four snackable squares, the product can be enjoyed all at once or eaten throughout the day. However it is not just snacking on the go consumers are looking for, they increasingly want products that match the values they live by. That’s why goodnessKNOWS® has decided to provide consumers with that little bit more –channeling 10% of all sales profits…

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Bodyform & Libresse launch #bloodnormal Campaign

Stuart Mitchell

Leading global feminine care brand Bodyform (in the UK) & Libresse (rest of Europe) continues its mission to break down period taboos with the launch of #bloodnormal. In a world-first, the brand launches a global film which features the experience of periods, and period blood, openly and honestly in an attempt to normalise periods in mainstream culture. The Brand identified that periods are largely absent from mainstream culture and is leading the way to add positive period representation to the cultural map. The #bloodnormal film, created by AMV BBDO, follows…

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