Paws for thought: Animals in ads

The ASA has released some advice on animals in Ads on their website here, the advice is copied below; The UK is a nation of pet lovers, and over the years the use of animals in ads has proved a popular way to pull at the heartstrings of audiences.  But it’s also something that has a tendency to inspire complaints; prompting howls of derision from the public, and putting advertisers at risk of ending up in the doghouse.  In honour of National Pet Month, we thought we’d pull together some…

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