The ASA/CAP have released a post called: Vetting claims about products for animal health. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. There are a variety of products on the market aimed at keeping our animal friends in the best of health – including medicines, medical devices and food supplements. Just as with health products for humans, advertisers should make sure they are marketing their…
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CAP – Paws for thought: Animals in ads
The ASA/CAP have released a post called: Paws for thought: Animals in ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The UK is a nation of pet lovers, and over the years the use of animals in ads has proved a popular way to pull at the heartstrings of audiences. But it’s also something that has a tendency to inspire complaints; prompting howls…
Read MoreCAP – The “Particular Appeal” of Animals
The ASA/CAP have released a post called: The “Particular Appeal” of Animals. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. It is a truth universally acknowledged that we are a nation of animal lovers, and therefore it comes as no surprise that animals often feature in advertising. From canine marketing mascots to ocean waves made of horses, a menagerie of animals feature on TV,…
Read MoreCAP – Paws and clause: Avoiding an advertising cat-astrophe when featuring animals
The ASA/CAP have released a post called: Paws and clause: Avoiding an advertising cat-astrophe when featuring animals. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As a nation of animal lovers, featuring animals in ads is a sure fire way to stir consumers’ emotions and encourage them to engage with a product or brand, but when marketers depict or imply any kind of harmful treatment…
Read MoreASA – Paws and clause: Avoiding an advertising cat-astrophe when featuring animals
The ASA/CAP have released a post called: Paws and clause: Avoiding an advertising cat-astrophe when featuring animals. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As a nation of animal lovers, featuring animals in ads is a sure fire way to stir consumers’ emotions and encourage them to engage with a product or brand, but when marketers depict or imply any kind of harmful…
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