Tag: appeal

CAP – Stay strong on ‘strong’ appeal – learnings from the new rule one year on

Stuart Mitchell

The ASA/CAP have released a post called: Stay strong on ‘strong’ appeal – learnings from the new rule one year on. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Last October, we brought in tough new rules banning gambling ads from including any content (imagery, themes, and characters) likely to be of strong appeal to under-18s. Since then, the ASA has published numerous rulings…

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Battersea appeals to public to adopt as rescue animals struggle to compete with online sales

Stuart Mitchell

Battersea Dogs & Cats Home is appealing to the public to choose to rehome a rescue dog or cat as it reveals a growing number of people are turning their backs on homeless animals – and logging onto the internet to find a new pet instead. In the UK, a new dog for sale advert is created online every two minutes, while a new cat for sale ad is created every four minutes. Battersea’s unwanted and abandoned dogs and cats are struggling to find new owners as they compete with…

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