Tag: AR

Red Cross Introduces “Enter the Room” an AR Experience That Puts You at the Heart of War

Stuart Mitchell

Discover the story of a little girl living through war. Put yourself in her place, explore her room, feel her experience. All through Augmented Reality. The new app, “Enter the Room”, produced by the International Committee of the Red Cross invites each of us to live a unique experience. The global organization wants to raise awareness about the importance of humanitarian aid in conflict zones. “Enter the Room” was conceived and developed by the agency Nedd. It uses the “portal effect” which Nedd introduced last year, relying on Apple’s ARKit…

Read More

Honda Brings Magical Holiday Card to Life for Pediatric Patients Using Personalized Augmented Reality and Crowdsourced Messaging

Stuart Mitchell

Honda is using augmented reality to deliver the “Ultimate Get Well Card”, a magical card filled with messages from well-wishers around the country and personalized for pediatric patients at the Children’s Hospital of Orange County (CHOC). Honda transformed an actual CHOC hospital room into an augmented reality winter wonderland in order to bring to life crowdsourced messages from well-wishers to be viewed by young patients through an iPad, held in a custom designed holder, triggering a wintery augmented reality experience. “Sending warm wishes to others is one of the best…

Read More