‘Tis the season of giving as Sainsbury’s & Argos set out to ‘Help Brighten a Million Christmases’

Sainsbury’s and Argos have launched their ‘Help Brighten a Million Christmases’ campaign, their biggest ever Christmas charity food and toy donation drive. Building on Sainsbury’s year-round food donation programme, the special initiative aims to encourage one million food and toy donations in stores across the UK and runs in partnership with thousands of charities, who will distribute the items to local communities in time for Christmas. Christmas is a time for giving and in the spirit of the festive season Sainsbury’s and Argos are asking customers to donate non-perishable food…

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Sainsbury’s and Argos announce national rollout of hidden disability sunflower lanyard scheme

Sainsbury’s and Argos have today announced the nationwide rollout of sunflower lanyards in all stores, to help enhance the shopping experience for customers with hidden disabilities. Following a successful trial earlier this year, the initiative offers shoppers the option to pick up a sunflower lanyard in store, which has been purposely designed to act as a discreet sign for store colleagues that they may need to provide a customer with additional support. As the first retailer to trial the lanyards last year, Sainsbury’s and Argos hope to build on the…

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Teenagers help Sainsbury’s and Argos brighten a million Christmases

Sainsbury’s and Argos have launched a new ‘Help to Brighten a Million Christmases’ campaign to encourage one million food and toy donations in stores across the UK. The initiative expands on Sainsbury’s year-round food bank scheme and will be run in partnership with thousands of charity partners across the UK, to distribute the items to local communities in time for Christmas. A group of National Citizen Service (NCS) graduates from Exeter have played a major role to help kick-start the campaign, inventing new on-shelf labels to highlight priority products for…

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