Arthritis Research UK Releases Social Experiment Video, #JointProblem

Arthritis Research UK has launched The Nation’s Joint Problem campaign and report this week, alongside a creative visual to personify the issue. Social change company Shape History were commissioned by the organisation and PR Agency Headland, to create a three and a half minute social experiment video, as well as further digital creative assets, to address the struggles those living with the condition face. Playing on the insight that people with arthritis find it difficult to talk to their loved ones about their experiences, the film explores the misconceptions about…

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