Tag: Arthritis Foundation

Arthritis Foundation selects Mower to lead integrated marketing communications for 2023 “We Journey Together” awareness campaign

Stuart Mitchell

The Arthritis Foundation has selected marketing, advertising and public relations agency Mower to lead the non-profit’s 2023 awareness campaign, “We Journey Together.” The campaign will require a multi-pronged effort, including in-depth market research, brand strategy, creative development, media planning and buying, and public relations, cumulatively designed to increase recognition and visibility for those who have arthritis and those indirectly affected by the disease and its related conditions, ultimately helping improve quality of life. Mower’s award-winning health care practice, with specialists across advertising, marketing and PR disciplines, are working to support…

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The Arthritis Foundation Debunks Arthritis Myths and Misconceptions Through Its “Let’s Get a Grip on Arthritis” Cause Campaign

Stuart Mitchell

The Arthritis Foundation is challenging all Americans to “Get a Grip on Arthritis” to help eradicate the disease once and for all after a recent Harris Poll Survey commissioned by the Arthritis Foundation confirmed the disease is still widely misunderstood by the general public. By debunking myths and revealing truths about arthritis through its “Let’s Get a Grip on Arthritis” cause campaign,  the Arthritis Foundation hopes to rally more support and awareness for America’s No. 1 cause of disability. “For more than 54 million kids and adults across the country,…

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What Americans Don’t Know About Arthritis May Surprise You

Stuart Mitchell

More than 4 in 5 Americans (81 percent) have arthritis and/or know someone with arthritis* and 85 percent of Americans believe that arthritis needs more public attention.* However, the disease is still widely misunderstood by the general public. Committed to supporting the one in four Americans with arthritis**, the Arthritis Foundation commissioned The Harris Poll to conduct an online survey of 2,016 U.S. adults ages 18 and older to gauge Americans’ understanding and perceptions of arthritis. Here are some highlights from the Arthritis Foundation/Harris Poll survey: Less than 1 in…

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