An important part of Ethical Marketing can be the company’s use of social responsibility. The easiest way to start this is showcase Wikipedia’s definition: “Social responsibility is an ethical framework and suggests that an entity be at an organisation or individual has an obligation to act for the benefit of society at large.“ Many companies don’t necessarily always act for the benefit of society at large but they do have social responsibility programs. These allow them to give something back to society, more often than not on a local level.…
Read More5 Reasons Smaller Companies Should Embrace Social Responsibility
