Clarity for Consumers: New standards announced for onscreen text

The ASA have released a post stating “Clarity for Consumers: New standards announced for onscreen text”. I have enclosed the text of the link below, but please have a look at the ASA site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Today we have published research that has found that viewers can struggle to read and comprehend text in TV ads that contains important qualifying terms and conditions to an offer, known as on-screen or superimposed text – including what is sometimes referred…

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ASA: Some *bleeping* useful advice on profanity [*contains strong language*]

The ASA have released a post which talks about “Some *bleeping* useful advice on profanity [*contains strong language*]”. I have enclosed the text of the link below, but please have a look at the ASA site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Swear words in advertising often attract attention (and complaints!) – But does the context make a difference?  And is ‘swearing’ in ads ever acceptable? Read on for some useful advice on how to avoid making the ASA ‘curse…

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ASA Launch Mid-year Progress Report, January to June 2018

The ASA is pleased to launch its new Mid-Year Progress Report, which presents the results of its regulation between January-June 2018. More ads were amended or withdrawn in the first half of the year than in the whole of 2018, while the number of pieces of advice and training provided to businesses increased by over a third (compared to the first half of 2017). Key highlights include the following: 7,232 ads were amended or withdrawn in the first half of 2018 compared to 7,099 in the whole of 2017 97.6%…

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ASA Launch New Strategy: More Impact Online – launching our new five-year strategy

The ASA have released a post which talks about their new strategy: More Impact Online – launching our new five-year strategy. I have enclosed the text of the link below, but please have a look at the ASA site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Today we’re launching our new five year strategy, with a clear focus and commitment to strengthening further the regulation of online ads – including exploring the use of machine learning in regulation. The strategy will be…

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ASA: Dreaming of a Compliant Christmas

The ASA have released a post which talks about: Dreaming of a Compliant Christmas. I have enclosed the text of the link below, but please have a look at the ASA site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Christmas time is drawing near, and consumers are reliant On ads that are responsible, and ASA compliant And so our elves have conjured up a brief yet timely read On how to ensure your festive ads are unlikely to mislead.   Alcohol…

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