ASA/CAP: Four top tips for charity advertising

The ASA and CAP have put some advice on their website for charity marketers, I have copied it below but please have a look and explore of their website. It’s perfectly understandable that charitable organisations want to do everything possible to raise awareness and funds for their causes.  However, marketers must take care not to overstep the mark by misleading consumers or causing unjustified distress. Read on for four key learnings from recent ASA rulings to help you stick to the ad rules while fund-raising. Keep donations separate from competitions…

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ASA asks for examples of “supers” used in advertising

The ASA are asking people to show them some examples of “supers” used in advertising, the message from their site is below: We are calling for evidence on the use of superimposed text (“supers”) in TV ads. Supers are the terms and conditions – referred to as “small print” – that viewers usually see at the bottom of a TV ad. Supers enable the advertiser to expand on, and qualify, the main messages of an ad. Supers should not, however, contradict the main message of an ad or serve as a…

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ASA: Showing some Pride in your marketing

The ASA have put out a post detailing their thoughts on the advertising used in Pride etc, it is a great read and avalable on their site, I have copied below please check out their site: It’s been 46 years since the first march through London streets and over that time the meaning of Pride has evolved making it as much a celebration as an important reminder that the fight for equality has not yet been won.  The latter comes into sharp focus when you consider the 2018 Pride Matters…

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Ensuring your environmental claims are more than just hot air

The ASA have published some advice for marketers when dealing with ads which make environmental claims, I have copied it below but this is available on their website. The 5th of June was World Environment Day, a UN initiative to raise awareness and encourage action to protect the environment.  To coincide with this we’ve put together some guidance to help you make sure you make sustainable claims in your advertising. Be 100% sure about your renewable energy claims In applying the ad rules, the ASA considers that consumers are likely to…

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Avoiding own goals and red cards – advertising around the World Cup

The ASA have posted rules on their site to deal with advertising around the World Cup, we have reproduced this below but please havea look at the ASA site for more info on other articles and stories. This summer’s World Cup provides a wealth of opportunities for advertisers looking to score with their campaigns but you need to be mindful of potential pitfalls when using a high profile international tournament as inspiration. With that in mind, here’s some advice on a few key themes that tend to crop up around…

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