ASA and ITV couple up to help Love Islanders use #ad

The ASA/CAP have released a post called: ASA and ITV couple up to help Love Islanders use #ad. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We are partnering with ITV to help Love Island contestants safely navigate the advertising rules surrounding social media, which apply to all influencers and celebrities, once they’re out of the villa. We have created an ‘advertising survival kit’, an at-a-glance…

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The Industry Panels that help the ASA and CAP in their regulatory decision making

The ASA and CAP often need to make decisions in areas that are very complex and in exceptional cases we may need to take a view from industry experts to ensure our recommendations and decisions accurately reflect the realities faced by the industry we regulate.  The advertising industry is central to the success of the self-regulatory system and as part of that, the ASA and CAP receive valuable support from three industry Panels.  These Panels bring together a mix of industry experts who volunteer their time to give advice on…

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ASA – ASA supports Scams Awareness 2019

The ASA/CAP have released a post called: ASA supports Scams Awareness 2019. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We are supporting Scams Awareness 2019, aimed at helping equip consumers with the tools they need to spot, report and talk about scams. Through raising awareness we also want to combat and reduce the potential risk and impact of scams. As a member of…

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CAP – Ensuring your environmental claims are more than just hot air

The  ASA/ CAP have released a post called: Ensuring your environmental claims are more than just hot air. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The 5th of June was World Environment Day, a UN initiative to raise awareness and encourage action to protect the environment.  To coincide with this we’ve put together some guidance to help you make sure you make sustainable claims…

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ASA/CAP – Banning ads for HFSS food appearing in children’s online media

The ASA/CAP have released a post called: Banning ads for HFSS food appearing in children’s online media. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Today we’ve published the results of a compliance sweep which used new “Avatar” monitoring technology to identify ads for food and soft drink products high in fat, salt or sugar (HFSS) which appeared on children’s websites and YouTube channels.…

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