Paws for thought: Animals in ads

The ASA has released some advice on animals in Ads on their website here, the advice is copied below; The UK is a nation of pet lovers, and over the years the use of animals in ads has proved a popular way to pull at the heartstrings of audiences.  But it’s also something that has a tendency to inspire complaints; prompting howls of derision from the public, and putting advertisers at risk of ending up in the doghouse.  In honour of National Pet Month, we thought we’d pull together some…

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Staying out for the summer – sun safety and the Ad Code

The ASA have put out a blog post talking about Sun Safety and the Ad Code that I have copied below (c) of post is the ASA’s, I hope you will find interesting, please see their site for more info: Getting out and about to enjoy the sun is a great idea provided you do so safely, but marketers often find themselves getting burned by the ASA if they start making ‘dodgy’* claims about all things sun-related. Suncreams When it comes to suncreams, CAP Code rule 12.22.21 allows ads for…

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Substantiation 101

The ASA has released some information on their decision making process on their website here, the advice is copied below; Around 70% of the complaints received by the ASA are about misleading advertising. In many cases, to establish whether a claim is misleading, the ASA will need to make an assessment of evidence. The requirement for evidence can arise in any number of scenarios, from how long a company has been trading, to their prices, to the validity of the efficacy claims they make for their products. Regardless of the…

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Taxing tax claims: Advertising tax arrangement schemes

The ASA recently ruled against a number of ads for tax arrangement schemes, following complaints from HMRC challenging a number of issues, including whether they amounted to tax avoidance schemes. The ASA published the below response on their website: The following guidance is designed to provide insight into these rulings and some of the issues raised, but should not be considered an exhaustive list of the risks involved when advertising such schemes. Only advertise products or services which comply with the law Under CAP Code rule 1.1, advertisers are required…

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Wait a minute, Mr Postman – Delivery charges

The ASA has gone into more details about how to ethically mention delivery charges etc: Internet shopping has a lot going for it. Along with avoiding the crowds, you can also find what you want, when you want and then instantly compare the prices with other businesses. With internet shopping becoming part and parcel of our everyday lives it’s crucial that advertisers are clear about any charges that might apply when delivering products to consumers.  That the ASA receives a fair number of complaints regarding delivery charges highlights the care…

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