ASA welcomes sentencing of Richard Howard, the man behind misleading passport renewal websites

The ASA have reported on the oucome of a case that they investigated showcasing how advertising was abused, there is more on their website but I have copied the text below, please clook at their website for more info and useful information. We are pleased with the outcome of a case at Leeds Crown Court in which the defendant, Richard Howard, has been found guilty of breaking consumer protection law following an investigation by National Trading Standards. He has been handed a one year suspended prison sentence and ordered to…

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Avoiding taking a gamble with ‘particular appeal’

The ASA have released a piece on their website about some of their judgeents on gambling cases, this is shown below but is well worth a read, as is other things on their site: In November 2017, in response to concerns about gaming tiles on gambling sites that were freely accessible and which children may see, we expanded our guidance on characters and graphics likely to hold particular appeal to children and that should be avoided. You can find our webinar on this topic here, our follow-up FAQs here and our…

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Promotional marketing for the win!

The ASA have put out a post detailing their thoughts on Promotional Marketing, it is a great read and avalable on their site, I have copied below please check out their site: 1. Plan ahead Plan your promotion carefully and make sure you have the time and resources at every stage to administer it fairly and effectively, so you don’t encounter avoidable problems during the promotion or give consumers justifiable grounds for complaint.  Make sure you’ve given thought to any possible risks, such as technical issues affecting entries or being…

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Regulation of Online Advertising: A Briefing

The ASA have released a piece on their website about their Regulation of Online Advertising, this is shown below but is well worth a read, as is other things on their site: Our latest Annual Report showed that 88% of the ads amended or withdrawn due to ASA intervention were online ads. We’re committed to making every UK ad a responsible ad, whether they’re shown online or offline. We’ve put together a short Briefing to highlight some of the work we’ve done to keep every ad legal, decent, honest and…

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Bricks and mortar: Key watch-outs for equity release product ads

The ASA have released a piece on their website about Bricks and mortar: Key watch-outs for equity release product ads, this is shown below but is well worth a read, as is other things on their site: We’re living longer!  That’s great news, but how can we maintain the standard of living we want into old age?  As income is almost certainly going to drop when we swap our pay packet for a pension, we’ll probably need to pay closer attention than ever to making the most of the income we…

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