ASA Announce Top 10 most complained about ads from 2017

The ASA have have unveiled the UK’s top ten most complained about ads of 2017, below is taken from their website here, please take a look: Among a total of 29,997 complaints received, today’s Top 10 sets out the ads that provoked the greatest number of individual complaints. The creative approaches and imagery employed in the ads are varied, ranging from a fictional Hollywood starlet using her air freshener after going to the loo to a chicken dancing to rap music. But all the ads on 2017’s list had one common…

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ASA Launches Program to Rebuild Public Trust in Federal Statistics

The American Statistical Association (ASA), in partnership with organizations in the statistical community, today launched a campaign to advance the federal statistical system and awareness of its significant work. Count on Stats is a public outreach initiative, which will enhance understanding of the importance, reliability, and trustworthiness of government statistics. “I am pleased to partner with the ASA in increasing the awareness and the support for high quality federal statistics,” said Count on Stats partner John Thompson. Thompson, executive director of COPAFS and former head of the Census Bureau, continued,…

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ASA welcomes prosecution of misleading advertiser

The ASA have welcomed the prosecution of a misleading advertiser. They talk about it via their website and it showcases how important bodies like this rare to help keep marketing as ethical as possible. The ASA say on their website: We welcome the successful prosecution of FreeFusion Ltd and its director, Mr Syzmon Wierzbic, following our referral of the company to Northamptonshire Trading Standards for misleading advertising. The advertiser has been found guilty and ordered to pay over £5,600 under the Consumer Protection from Unfair Trading Regulations 2008 in relation…

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ASA uphold complaint against Dyson for misleading viewers over pollution worries

The Advertising Standards Authority (ASA) has banned a Dyson TV ad for its £500 Purifier Heater. The complaint text as reported on their website is below: Ad description A TV ad for Dyson, seen on 14 May 2017, began with a woman at the window of her house, looking visibly concerned. The ad cut to a car exhaust producing green vapour. The word “Exhaust Particles” appeared above the exhaust. In the background a voice-over said, “What could be worse than the pollution outdoors?” The woman closed the door and returned…

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New Advertising Advisory Committee Members appointed

Two new members, Nabila Zulfiqar and Mike O’Connor, have been appointed to the UK Advertising Advisory Committee (AAC). They will be responsible for providing independent, expert advice to the Broadcast Committee of Advertising Practice (BCAP), which writes and maintains the Broadcast Advertising Code. Established in 2005, the AAC ensures that the perspectives and concerns of consumers, viewers and listeners are taken into account when the Code and associated guidance are updated. The new members bring considerable experience to the Committee: Nabila Zulfiqar Nabila is the Chief Adjudicator at the Solicitors…

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