ASA – Getting it right on mental health

The ASA have released a post which tells how you about: ‘Getting it right on mental health’. I have enclosed the text of the link below, but please have a look at the ASA site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Mental health problems affect approximately 1 in 4 people in the UK every year, and advertisers have a responsibility to make sure their ads don’t have an adverse impact on those affected or on society more generally.  The CAP…

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Swipe right: online dating and the CAP Code

The CAP have released a post which talks about: online dating and the CAP Code. I have enclosed the text of the link below, but please have a look at the ASA site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Internet dating can be a rollercoaster adventure, but advertising it doesn’t have to be. From making sure you can prove your claims to being clear and upfront about your fees – we’ve rounded up some advice in this handy guide to…

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ASA recruiting two new Council members

The ASA have released a post which talks about them recruiting two new Council members. I have enclosed the text of the link below, but please have a look at the ASA site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The Advertising Standards Authority is the UK regulator of advertising across all media, including online. Our work includes acting on complaints and taking proactive action against misleading, harmful or offensive ads. ASA Council members rule on the acceptability of ads and act…

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ASA Launch New online training on the motoring advertising rules

The ASA have released a post which talks about New online training on the motoring advertising rules. I have enclosed the text of the link below, but please have a look at the ASA site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Created by the advertising experts who write the rules, this online training module provides in-depth look at the motoring section of the Advertising Codes.   Motoring and Vehicle Advertising also offers tips on how to avoid common issues such as pricing…

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ASA Talk about Using algorithms to select winners: two rulings and three key considerations

The ASA have released a post which tells how you can be Using algorithms to select winners: two rulings and three key considerations. I have enclosed the text of the link below, but please have a look at the ASA site as there are lots of things of interest to anyone with an interest in Ethical Marketing. For promoters, the use of algorithms is becoming an increasingly popular way to select winners for their prize promotions. This method certainly has its benefits, for example; using a verifiably random algorithm can…

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