CAP/ASA – Consumers warned of Thomas Cook refund scams

The ASA/CAP have released a post called: CAP/ASA – Consumers warned of Thomas Cook refund scams. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As part of our membership of the Consumer Protection Partnership, we’re making consumers aware of fraudulent activity targeted at customers seeking refunds from the tour operator, Thomas Cook. The Civil Aviation Authority (CAA) has warned that some fraudulent claims management…

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ASA – Harvest our fresh advice on “Organic” claims

The ASA/CAP have released a post called: Harvest our fresh advice on “Organic” claims. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. It’s Organic September, and so it seems only natural for us to share some advice on the use of the term “organic” in advertising – particularly in relation to foods and cosmetics. Food glorious food! Although a quick stroll down the supermarket…

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ASA/CAP – Why we don’t cover political ads

The ASA/CAP have released a post called: Why we don’t cover political ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As it currently stands, ‘political advertisements’ are banned from being broadcast on TV or radio under the Communications Act 2003 (instead parties are given airtime via party political broadcasts which aren’t classed as advertising). Meanwhile, claims in ads in non-broadcast media (posters, newspapers etc.)…

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ASA – Clarity for Consumers: why #ad is essential in paid influencer posts

The ASA/CAP have released a post called: Clarity for Consumers: why #ad is essential in paid influencer posts. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The key finding of our new report, published today, reveals that people struggle to identify when social media posts by influencers are ads, and confirms that our current approach of requiring influencers to use a prominent reference, such as #ad,…

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The ASA and CAP are moving

After nearly 15 years at their offices in Holborn, the ASA and CAP are on the move. From Monday 16 September their new home will be at Castle House, Paul Street, in Shoreditch, but don’t worry it’s only their address that’s changing. They’ll still be working hard to keep ads legal, decent, honest and truthful, as well as delivering on their commitment to have More Impact Online. Their new address will be: Castle House 37-45 Paul Street London EC2A 4LS Here’s the office on Google Maps: https://goo.gl/maps/5mx6A9LEbo6k4qmq5 It’s within walking…

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