ASA/CAP – Harnessing new technology to tackle irresponsible gambling ads targeted at children

The ASA/CAP have released a post called: Harnessing new technology to tackle irresponsible gambling ads targeted at children. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We have used new monitoring technology in the form of child ‘avatars’ – online profiles which simulate children’s browsing activity – to identify ads that children see online. As a consequence, we have already taken action to ban ads from…

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ASA – Why so-called CEASE Therapy claims to ‘cure’ autism really have to stop

The ASA have released a post called: Why so-called CEASE Therapy claims to ‘cure’ autism really have to stop. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Our Chief Executive, Guy Parker, discusses what CEASE therapy is and why claims that it can treat or ‘cure’ autism must stop. What would you say if I told you I could cure the lifelong developmental disability,…

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ASA/CAP – Brexit – avoiding potential scams

The ASA/CAP have released a post called: Brexit – avoiding potential scams. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We know there are many questions and uncertainties surrounding Brexit and what it will mean for consumers and business. As we wait to see what happens, we’re reminding consumers and businesses who have concerns about advertising related issues that nothing has changed. The advertising…

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ASA/CAP – Content Discovery Networks project

The ASA/CAP have released a post called: Content Discovery Networks project. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. In 2018 we responded to concerns about potential problem ads appearing on “Content Discovery Networks”. We undertook a project to examine the level of compliance with the rules and to make sure we had the right knowledge and relationships in place to effectively regulate them.…

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ASA/CAP – Report reveals exposure of children to age-restricted TV ads is falling

The ASA/CAP have released a post which talks called Report reveals exposure of children to age-restricted TV ads is falling.  I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We have published a new report that shows that, in recent years, children’s exposure to TV ads for alcohol, gambling and food and soft drink products high in fat, salt or sugar (HFSS products) is declining.…

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