New augmented reality app aims to increase milk bottle recycling

Shoppers can now scan Asda milk bottles to find out how to correctly recycle them With reducing plastic waste high on shoppers’ agendas, supermarket Asda and farmer-owned dairy cooperative Arla have joined forces on a new augmented-reality app to help customers recycle more. The ‘Have You Herd?’ app, launching this week as part of National Recycling Week, uses an engaging augmented reality experience to inform shoppers about recycling their milk bottles correctly. An animated milk bottle character comes to life when shoppers hover the app in front of any Asda…

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Asda to remove wrapping from greetings cards, saving over 100 tonnes of plastic per year

Asda has announced its latest move on plastic reduction, as it becomes the first supermarket to commit to the removal of avoidable plastic from its greetings card range. The decision is expected to save over 50 million individual cellophane bags annually – equivalent to over 100 tonnes of plastic. In February this year, Asda outlined plans to use less and recycle more plastic, including reducing own brand plastic packaging by an initial 10% by February 2019 and making its packaging 100% recyclable by 2025. It’s also working with experts at…

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70% of UK Kids Feel Socially Excluded Because of their Dietary Requirements

As the number of British children with intolerances and food allergies continues to grow, with 5-8% of kids having a proven food allergy, new research reveals that 70% of kids feel socially excluded because of their dietary requirements. The study, carried out by Asda, also uncovered that over half (54%) of UK parents admit to not inviting kids with dietary requirements to after school get-togethers or parties because they’re nervous about feeding them the wrong thing and causing harm. As kids head back to school, food allergies and intolerances have…

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Six million naked swedes in Asda…as retailer cuts back on its plastic use

Asda is going full swede ahead with its plastic pledge, removing plastic wrapping from all its whole swedes. Each year, the retailer sells almost 6 million swedes, with the removal of their wraps resulting in a reduction of 14 tonnes of plastic. A popular, earthy root vegetable, customers will see hundreds of naked swedes in-store just in time for the cooler weather. The removal of the plastic wrapping also sees the shelf-life remain the same as previously, with the British-grown veg perfect for up to seven days. The move is…

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Asda Foundation launches £200,000 fund to fight holiday hunger

The Asda Foundation has announced the first wave of charitable grants from its Healthy Holiday Fund, with a total of £200,000 available to good causes across the UK. The grants – up to £1000 each – are part of a new fund set up by the Foundation to enable local charities to run more activities for children over the holidays. It comes as research published on Friday from the Trussell Trust shows the number of food bank referrals for children rises steeply in the school holidays, as they lose access…

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