Asda launches new vegan chocolate cake

Asda is giving avo-lovers something to smile about with the launch of its vegan chocolate cake in the shape of an avocado – at only £10, this is the perfect combat for the January blues! Made with delicious dairy-free chocolate sponge and covered in smooth green frosting, the cake is approved by The Vegan Society and a tasty alternative to a chocolate-filled cake for all. The green delight which serves ten is sure to light up any party or celebration and marks the first time that Asda has launched a…

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Asda moves entire steak range into 100% recyclable trays

In-line with its ongoing commitment to ‘Use less and recycle more’, Asda has announced the move of its entire steak range into 100% recyclable cardboard trays. This will result in the removal of over 23 million black plastic trays each year across its entire Extra Special, Butchers Selection and Farm Stores lines, which will save the planet around 700 tonnes of plastic annually, the equivalent weight of six Blue Whales. Steak lovers will now be able to pick up their favourite, great quality cuts at the same great price but…

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Asda launches first vegan plant-based range with 48 new products

To mark the start of Veganuary, leading supermarket Asda has launched a delicious and exciting vegan-friendly range of plant-based products, all under the new ‘Asda Plant Based’ label. An inspirational range of tasty, 100% plant-based meal solutions, components and sides that are a celebration of plants. The mouth-watering new range is also approved by The Vegan Society, with most products hosting the new ‘live better’ logo, Asda’s new health icon helping to signpost the healthiest choices in the range. The range launches just as the demand for plant based products…

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Asda accelerates plastic reduction commitments to end of 2020

Almost a third of Asda’s own-brand plastic packaging will come from recycled materials by the end of next year, under new commitments set out by the supermarket to reduce its plastic use. In a move to accelerate its current commitments, the supermarket has brought forward its target to reach 30% recycled content in its plastic packaging to the end of 2020 – five years ahead of its original deadline – avoiding the use of approximately 19,500 tonnes of ‘virgin’ plastic. Asda has also set out the next stage of its…

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Asda shakes up fruit & veg aisle with reusable bags and plastic-free herbs

Supermarket Asda is taking the next step in its efforts to reduce plastic use by introducing reusable fruit & veg bags and stripping all the plastic off its growing herbs range. From today, customers nationwide will be able to purchase the reusable bags, which are made from 100% recycled plastic bottles and are machine washable. Priced at a market-leading £1 for three, the bags provide customers with an affordable, reusable alternative to single-use plastic fruit and veg bags. In a supermarket first, Asda has also stripped plastic completely off its…

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