Asda and GroceryAid launch Tickled Pink Fund to support grocery colleagues going through a breast cancer diagnosis

Asda have announced it is collaborating with GroceryAid to provide financial, emotional and practical support to grocery colleagues affected by breast cancer as part of it’s Tickled Pink campaign. Asda’s Tickled Pink campaign works with charity partners, Breast Cancer Now and CoppaFeel!, to raise funds for better treatments, vital education and life-changing support, for anyone who needs it. The Asda Tickled Pink Gala Ball is a fundraising event with suppliers and partners and raised over £1.4 million for its charity partners; Breast Cancer Now, CoppaFeel! and GroceryAid at the event…

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Asda changes beef mince packaging to save over 60 tonnes of plastic each year

Asda has announced it is removing traditional plastic tray packaging across its Just Essentials beef mince range and is replacing it with a lighter and recyclable flexible plastic film alternative. The new packaging, which is now available in stores and online, contains 60% less plastic than previous version and is fully recyclable through Asda’s in-store collection points, which will help to remove 67.6 tonnes of plastic from Asda’s supply chain annually. The previous version of the packaging was used from May 2022 through to January 2024. The vacuum-pack method of…

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Asda announces its first external ESG rating

Asda is pleased to have received its first external assessment of its ESG strategy by the financial services ratings’ agency Sustainable Fitch as part of the business’ ongoing commitment to transparently report on its efforts to achieve its ESG targets. In the first rating of its kind for the business, Asda received an entity rating of 3 (1 = excellent, 5 = poor) which Sustainable Fitch notes reflects ‘Asda’s progressive effort to integrate ESG considerations into its business strategy’ and provides a solid foundation from which to progress. The business…

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Asda supports initiative aimed at getting more girls into tech across West Yorkshire

Asda has partnered with Girls in Data to provide technology and data-led workshops to over 200 girls in classrooms across West Yorkshire, with the aim of encouraging more girls to pursue careers in technology. For every four male scientists and analysts currently at work there is only one female, and Asda recognises that there is a need for more women to feel empowered at a young age to pursue a career in technology and believe that initiatives like Girls in Data will help to move the industry in the right…

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Asda donates 1m breakfasts to mark decade of FareShare partnership

Asda announces that it will provide the equivalent of one million breakfast meals to mark 10 years of its partnership with FareShare, the UK’s biggest charity fighting hunger and tackling food waste. The donations are being provided via Asda’s wholly owned subsidiary IPL and will consist of a portion of cereal as well as a piece of fruit supplied to the Magic Breakfasts programme via FareShare. Asda has worked in partnership with FareShare since 2013 and in that time, it has provided the equivalent of over 30 million meals of…

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