Asda commits to tackling microplastics in clothing

Asda becomes the first supermarket to join the Microfibre Consortium, which looks at reducing the impact of microplastics on the environment With reducing plastic use high on customers’ minds, Asda has joined forces with other brands to understand and reduce the impact of microfibres in clothing – which can find their way into the ocean – by joining the European Outdoor Group’s Microfibre Consortium. The Consortium aims to fully understand the issue of microfibre shedding, how and why it occurs, and find ways for industry to reduce it. Asda, which…

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Asda and FareShare partnership celebrates five years and almost 8 million meals donated to charity

Supermarket Asda and food redistribution charity FareShare are celebrating five successful years of their industry-leading food redistribution partnership, which has donated 7.8 million meals to local charities across the UK since 2013. The partnership also incorporates Asda suppliers and third-party distributors, and works by redirecting surplus stock that is sent into Asda’s distribution centres to FareShare charity food members, avoiding the risk of the food being wasted. Last year, the partnership donated the equivalent of 1.6 million meals to good causes – a 29% increase on the previous year –…

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Asda launches new logo to show reduced plastic products

Asda will place a ‘Less Plastic Packaging’ logo on products showing customers where plastic has been removed, with 2,500 tonnes taken out so far this year. Customers looking to reduce their plastic consumption will be able to easily identify products that have had plastic removed or reduced from their packaging, thanks to a new on-pack logo being launched by Asda. The supermarket has created a ‘Less Plastic Packaging’ icon that will go on the front of products where at least 10% plastic has been removed from packaging. The logo launched…

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Asda Introduces New Service To Aid Those With Complex Dietary Needs

Asda, in partnership with Foodmaestro, will introduce a new personalised online nutritional search aid, with a market-first custom filter option, to help customers with complex dietary and lifestyle needs to find the food they want with ease and speed. In a first for the UK grocery market when it comes to personalisation, the new service introduces ‘custom filters’, making the shopping experience for customers easier by allowing them to filter products identified as matching their diet, lifestyle or nutritional choices. Available across Asda Online Groceries, customers will be able to…

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Asda Grows Vegan Offering with Launch of NEW Plant-Based BBQ Food for Summer

Veganism is a rapidly growing trend, with over 3.5 million Brits now choosing to follow a plant-based diet. With more people than ever opting for a meat-free lifestyle, Asda has announced the extension of its vegan range, launching NEW summer vegan products Fully accredited by the Vegan Society, Asda’s new range of delicious vegan burgers and sausages ensure there’s something for everyone over the summer. From sunny backyard barbecues, to casual al fresco lunches with friends or just as a light evening meal after work, the new vegan range fits…

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