Tag: Asda

Asda donates 1m breakfasts to mark decade of FareShare partnership

Stuart Mitchell

Asda announces that it will provide the equivalent of one million breakfast meals to mark 10 years of its partnership with FareShare, the UK’s biggest charity fighting hunger and tackling food waste. The donations are being provided via Asda’s wholly owned subsidiary IPL and will consist of a portion of cereal as well as a piece of fruit supplied to the Magic Breakfasts programme via FareShare. Asda has worked in partnership with FareShare since 2013 and in that time, it has provided the equivalent of over 30 million meals of…

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Asda becomes first British retailer to stock vertically grown salad in bid to improve sustainability

Stuart Mitchell

Asda has announced that it has become the first UK supermarket chain to stock a range of bagged salad nationally and online which has been grown in ‘vertical farms,’ which reduce the amount of energy and water needed to grow. A new British salad range brand, Homegrown, is being launched in Asda this week. The range includes three SKUs: 80g Mixed Salad, 60g Rocket and 80g Hot & Peppery Cress. Grown using 90% less water than traditional farming, and powered by 100% renewable energy, the products grown all year round…

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Asda set to launch biggest ever Tickled Pink Breast Cancer Campaign with over 200 exclusive pink products

Stuart Mitchell

Asda is set to launch its biggest ever Tickled Pink campaign for Breast Cancer Awareness Month this October with over 200 exclusive pink products available to purchase. Sales of the products will help to raise vital funds for charity partners Breast Cancer Now and CoppaFeel! supporting new breast cancer treatments, vital education, and life-changing support, as well as on pack vital breast cancer awareness on a range of products. The range will see support from some iconic brands who are turning their packaging pink, including Diet Coke, Heinz Baked Beans…

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Asda publishes its third Environmental, Social and Governance (ESG) report

Stuart Mitchell

Asda has published its third Environmental, Social and Governance (ESG) report, providing an annual update on the progress it has made towards meeting its environmental targets and outlining the initiatives it has launched to support customers and communities. With data covering the 2022 calendar year, the report shows Asda continued to reduce its operational carbon footprint, down 8% on 2021 and 40% from 2015, on the way to hitting a 50% reduction target by 2025 and reaching net zero emissions by 2040. The report also reveals Asda donated 2,173 tonnes…

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UK regions outside of London suffering the most with cost-of-living struggle

Stuart Mitchell

The latest figures from Asda’s Income Tracker show the squeeze on household disposable incomes is much worse for families living in certain parts of the UK than others – with households in Northern Ireland living on average weekly disposable income of just £95. The decrease in disposable income has been particularly evident for low-earning families, with 40% of UK households in negative income territory last month – meaning their take home pay did not cover spending on bills and essentials.  Families in Northern Ireland, the North East and West Midlands…

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