Tag: Association of National Advertisers

Mower named Midsize Agency of the Year by the Association of National Advertisers

Stuart Mitchell

The Association of National Advertisers (ANA) has named Mower Midsize Agency of the Year. The prestigious honor was announced at the B2 Awards Gala during the ANA Masters of B2B Marketing Conference in Scottsdale, Arizona, where Mower also took home 14 campaign awards for client work and internal agency promotion. Mower’s winning campaigns span across a variety of the agency’s specialties, including Healthcare, Energy & Sustainability, and Travel & Tourism, demonstrating an ability to produce award-winning B2B work across diverse industries. The winning campaigns include New York State Tourism Industry…

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GEM™fit Proves Gender-Equal Ads and Entertainment Work Better Together

Stuart Mitchell

Gender equity is good for business. Recent research by the Association of National Advertisers (ANA) showed that ads which portray women and girls accurately are more socially acceptable and well-liked by both men and women they surveyed. New research released by ANA’s #SeeHer movement, in collaboration with TiVo, demonstrates that ads that portray women accurately work even better when paired with programming that also portrays women accurately. It’s called GEM™fit: when ads that score high in the ANA’s Gender Equality Measure (GEM™) are aired on high-scoring programs, they deliver better…

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CBS And ANA New Multi-Pronged Partnership Supporting #SeeHer Initiative

Stuart Mitchell

CBS Corporation and the Association of National Advertisers (ANA) have announced a new multi-pronged partnership supporting the #SeeHer initiative and its mission to accurately portray girls and women in media. The goal of #SeeHer is for women and girls, by 2020, to see themselves reflected as they truly are. Working with #SeeHer, CBS will deliver on-air, online, and behind-the-scenes opportunities to promote the initiative’s mission, joining in the fight against conscious and unconscious gender bias in advertising and media to change how the media represents women and young girls. “This…

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