The American Cancer Society (ACS) today unveiled a new integrated campaign that demonstrates how ACS differs from all other causes – it is the only nonprofit that attacks cancer from every angle. As part of a rigorous brand positioning effort, the insight-driven campaign, created with The Richards Group of Dallas, will come to life with a series of :30 commercials, print ads, prominent radio partnerships, and a range of digital video, audio and display executions. “For years, the American Cancer Society has worked to inform the world of everything we…
Read MoreAmerican Cancer Society Launch Attacking Cancer from Every Angle Campaign
