CAP – Audio description and other access services

The ASA/CAP have released a post called: Audio description and other access services. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Audio description (AD) is an additional narration track provided alongside some audio-visual media services. The narration articulates what is happening on-screen for the benefit of blind and partially sighted audience members; for example, describing the movements and body language of characters in a…

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RNIB joins with broadcasters to get more people using audio description

The Royal National Institute of Blind People (RNIB) is supporting a high profile advertising campaign aimed at helping people to use audio description on their televisions. UK Broadcasters including BBC, ITV, Channel 4, UKTV, and Viacom are taking part in the campaign, with promotional adverts airing from 17 July – 9 September 2018. Audio description is a free service that can transform TV viewing for people who have difficulty seeing what’s happening on the screen. Like a narrator telling a story, an additional commentary describes body language, expressions and movements,…

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