Hugh Fearnley-Whittingstall calls for dedicated advertising fund to improve the image of vegetables

Healthy January stops here as the annual fruit and veg marketing budget runs out.  £296.6 million gets spent on confectionary, snacks, fruit, veg and soft drink marketing in the UK each year.  But when was the last time you saw a humble carrot ad? That’s because only 5% of that total is allocated to fruit and veg which means by the 19th January the total commercial marketing spend for fruit and veg could be used up.  To highlight the gap in marketing budgets, renowned food campaigner Hugh Fearnley-Whittingstall has joined…

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BBH NY is Named Agency of Record for CARE

BBH NY has announced that it has been selected as advertising agency of record by CARE, the leading humanitarian organization dedicated to fighting global poverty. BBH NY is charged with developing a new integrated marketing campaign designed to raise awareness of CARE’s global efforts. Founded in 1945, CARE is an Atlanta-based nonprofit that works in over 90 countries, helping people lift themselves out of poverty. Last year, the organization supported 962 poverty-fighting and humanitarian aid projects, reaching more than 80 million people around the world. The empowerment of women and…

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