BBC launches huge new international anti-disinformation initiative

The BBC has launched the Beyond Fake News project with the release of findings from original BBC research into how and why disinformation is shared. Around the globe, disinformation has been seen to cause social and political harm, with people having less trust in the news, or in some cases being subjected to violence or death as a result. The BBC’s Beyond Fake News project aims to fight back with a major focus on global media literacy, panel debates in India and Kenya, hackathons exploring tech solutions and a special…

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New BBC research shows nationalism is driving the spread of fake news

People in India are sharing fake news stories with nationalistic messages for ‘nation building’ purposes, with consolidation of national identity taking precedence over the need to fact-check a story, new BBC research has found. The finding comes from the first published study analysing the spread of fake news from the perspective of ordinary citizens. The report examines networks within Twitter and analyses how people are sharing on encrypted messaging apps, after users gave the BBC unprecedented access to their phones. This research comes as part of the BBC Beyond Fake…

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PRCA responds to reports of BBC spending £2.5 million hiring PR agencies

The PRCA has commented on the news that the BBC plans to spend £2.5 million hiring six PR agencies to promote the licence fee and highlight the consequences of non-payment. UK-based PR agencies have reportedly been invited to bid for the contracts, which will begin in April 2019 and work across six regions: London and the South East, Midlands and East Anglia, Northern England, Wales, Scotland, and Northern Ireland. A spokesperson from TV Licensing said: “The work of the agencies and the BBC’s TV Licensing communications team has been proven…

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BBC to ban single-use plastic

The BBC has announced a three-step plan to remove single-use plastic from our operations by 2020. Plastic cups and cutlery will be scrapped by the end of 2018, ending the use of around 2 million plastic cups used by visitors and staff across the BBC’s sites a year. Several BBC sites have already begun to remove plastic cups from kitchens and replace with glasses wherever possible. This will be rolled out to all BBC offices. Plastic containers will be removed from canteens by 2019 starting with a pilot in Salford this…

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CIPR Spotlights Reputational Threat to British Industry from Pay Inequality

The news that male BBC news presenters will take a pay cut to address newsroom pay inequality, spotlights the reputational risk to organisations when pay inequality isn’t addressed, says the CIPR. In April 2018, by law, employers with 250 employees or more staff will publish gender pay gap data annually. “Unequal pay is unlawful and remains one of the most pressing business issues facing UK industry. The BBC is a cautionary tale of mishandled communication and a warning for large companies to put their house in order. Public relations professionals…

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