Tag: BBDO New York

Sandy Hook Promise (SHP) Launches Say Something Anonymous Reporting System for Schools Nationwide with new PSA Campaigm

Stuart Mitchell

In response to the senseless murders of 17 high school students in Parkland, Florida and the 19 other school shootings since the beginning of 2018, Sandy Hook Promise (SHP) is launching the Say Something Anonymous Reporting System (SS-ARS) into schools across the country, including accelerated rollout in four of the most at-risk states for gun violence. The launch will be amplified by a national PSA titled, “The Other Side” produced by BBDO New York that will also air on all major broadcast and cable networks and digital platforms today. SS-ARS…

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BBDO New York Launches “It’s Time To Redefine” Public Awareness Campaign

Stuart Mitchell

To mark International Women’s Day, BBDO New York today launched “It’s Time to Redefine,” a public-awareness campaign designed to challenge the definition of a woman as it currently appears in online dictionary resources. A review of these sources reveals that the existing definition of “woman” includes terms such as “servant,” “mistress,” and “prostitute.” “It’s Time to Redefine” is intended to spark a movement and to change the definition. The campaign includes a public service announcement and an online petition. It calls on people to sign the petition to help bring to…

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Day One and BBDO New York partner to create awareness for teen dating abuse with a new short animated film “Sunshine.”

Stuart Mitchell

Day One and BBDO New York have partnered up to create awareness for teen dating abuse, with a new short animated film, “Sunshine.” Day One is an organization dedicated to reducing the prevalence of sexual abuse and violence as well as supporting and advocating for those affected by it. The film opens with an intentionally clichéd love at first sight romance. The two main characters quickly fall for each other, set to the classic song “Walkin’ on Sunshine” by Katrina and the Waves. As the film progresses, however, the viewer…

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Idealist and BBDO New York Launch New ChatBot for Good

Stuart Mitchell

Idealist, the most popular online resource for the non-profit sector, has launched the world’s first ChatBot for good.   People want to do good. They want to give. They want to help. The problem is, they just don’t always know where to begin.  So BBDO New York partnered with Idealist to create Ida, a friendly engaging bot on Facebook Messenger, giving people a whole new way to do good, quickly and easily. By providing simple information like your passions, location and how you want to help, Ida matches consumers with charities tailored to their interests.  Connect with Ida here.  And to see…

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Pedigree Launches Facebook AR campaign for ‘Adopt a Shelter Dog month’

Stuart Mitchell

Pedigree has got together with BBDO New York, and AllPaws to launch a new campaign to encourage adoption of dogs. The campaign utilises AR technology. The AR technology allows Facebook users to choose from multiple breeds of dogs to layer onto their selfie, then displays a real adoptable dog of a similar breed nearby, the technology utilises AllPaws, an online resource that matches pet parents with a dog at a local shelter. It is one of the first mainstream campaigns to utilise this technology and is being used to amplify…

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