Research from the Campaign to End Loneliness (CTEL) reveals more than half of UK adults (54%) feel it has been a long time since they made a new friend. With loneliness and isolation on the rise, BMB and the Campaign to End Loneliness have joined forces to resolve the problem – using the power of six year-olds. Everyone knows that that it’s easy to make friends and strike up conversations when you’re a kid – so CTEL is taking children as their inspiration. CTEL and BMB sent out children…
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