Tag: Benetton

Benetton Launches An Oliviero Toscani Campaign On Integration

Stuart Mitchell

Two photographs. A class of twenty-eight children. They represent thirteen different nationalities from four continents. They’re smiling. They have their future ahead of them. Ten children – from Burkina Faso to the Philippines, from Italy to Senegal – are gathered round a teacher who’s reading Pinocchio. They’re totally engrossed in the story, listening carefully. The new Benetton campaign by Oliviero Toscani renews to a theme – integration – that has long been dear to the Benetton brand, imbuing it with new meaning and urgency. “Integration is a major issue in…

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Benetton Backs UN Population Fund With Global Family Planning Campaign

Stuart Mitchell

All women and girls have the right to decide freely whether and when to have children. This is the core message that United Colors of Benetton and UNFPA, the United Nations Population Fund, are sending out to the world at the London Summit on Family Planning.   Today, more than 214 million women lack access to modern contraceptives. In 2016, an estimated 770,000 girls, some as young as ten years old, became mothers, with devastating effects on their health and future. In sub-Saharan Africa, for example, up to 25 per…

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