As a committed ally, White Ribbon releases Short Life Stories addressing violence against the transgender communities

White Ribbon launches its newest campaign, Short Life Stories which follows the life of a transgender woman from her transition onward. This campaign delves into her journey as she embraces her authentic self, a path for some that is often tragically disrupted and cut short by transphobia and gender-based violence. The public service announcement (PSA) is a call-to-action in response to the rising hate, discrimination and violence against the transgender communities. White Ribbon’s primary objective, as a dedicated ally to the transgender communities, is to facilitate constructive dialogue that diminishes…

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White Ribbon’s “I Knew All Along” addresses the anxieties of raising a daughter

White Ribbon’s new campaign, “I Knew All Along”, captures a new father’s fears about raising a daughter. Conceived by Toronto-based creative agency Bensimon Byrne and directed by TIFF 2022 People’s Choice Award winner Hubert Davis (Untitled Films), the public service announcement encourages men to consider how they can facilitate gender equity, and eradicate gender violence, by considering these things even if they do not have daughters. The work highlights a new father who, while holding his child in his arms, reflects on how he has behaved toward women and girls…

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Casey House launches Healing House, the world’s first HIV+ spa in Toronto

On November 29, Casey House launched Healing House, the world’s first pop-up HIV+ spa in Toronto, Canada. A recent study commissioned by Casey House revealed that half of Canadians and almost half of Americans would be nervous to find out they’d come in contact with someone living with HIV/AIDS. Healing House will explore the power of compassion through touch to address the stigma experienced by people living with HIV/AIDS. While 88% of Canadians agree Canada is a compassionate country, more than half of the population would not be comfortable touching…

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My Favourite 10 Charity/Non-Profit/Ethical Campaigns of November 2017

These are my top 10 favourite Non-Profit, Ethical or Charity Campaigns of the previous Month. This Month – November 2017. 10. UNICEF launched a new social media campaign, designed by VML called ‘Furniture that Hides from hurting’. The campaign includes videos of unsuspecting parents in a shop being introduced to a new line of furniture called ‘Furniture that Hides from Hurting.’ This is a shocking ad in many ways but definitely an important one. Unicef Launch ‘Furniture that Hides from Hurting’ Campaign 9. In 2016, the world lost one of…

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Casey House Launches First-Ever HIV+ Eatery in Toronto to Bring Awareness of Stigma

Casey House, Canada’s first and only stand-alone hospital for people living with HIV/AIDS, is taking a bold step forward in their ongoing effort to eradicate HIV/AIDS by igniting a conversation around the stigma that people living with HIV/AIDS experience.  The new campaign, Break Bread Smash Stigma, comes with the launch of a state-of-the-art facility, a study revealing shocking statistics around Canadians’ perceptions of people living with HIV/AIDs, and Canada’s first-ever HIV+ eatery. Toronto-based creative agency Bensimon Byrne created the campaign with PR support from its sister company, Narrative.  “Casey House is…

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