Tag: Better Ads Standards

Coalition for Better Ads to Adopt Better Ads Standards Worldwide to Improve Consumer Experience Online

Stuart Mitchell

The Coalition for Better Ads has announced that it will expand the Better Ads Standards for desktop and mobile web to all countries and regions worldwide to improve the online ad experience for consumers. The ad experiences in the Standards are based on the Coalition’s extensive research, which has involved more than 66,000 consumers to date in countries representing 70% of global online advertising spending. The research found strong alignment of consumer preferences across countries and regions for the most- and least-preferred online ad experiences, supporting the adoption of the…

Read More

Coalition for Better Ads launches Dispute Resolution Program

Stuart Mitchell

The Coalition for Better Ads has announced that it has strengthened its Better Ads Experience Program and expanded operational support for its Better Ads Standards. The Coalition announced the first group of certified companies participating in the Better Ads Experience Program, launched an independent dispute resolution mechanism for the Program with leading global self-regulatory organizations, and has hired an experienced industry executive to expand education and outreach in European and other leading markets. These concrete steps build on widespread industry support for the Better Ads Standards and will serve as…

Read More