The Beating Hearts Ball online auction is now open to raise money for life saving research

The British Heart Foundation (BHF) has launched its exclusive online auction with luxury items and once-in-a-lifetime experiences, ahead of The Beating Hearts Ball at The Guildhall on Tuesday 20 February.  The online auction is live until midday on Tuesday 20 February. Proceeds raised from the auction and the gala ball will help fund pioneering research in the fight against heart and circulatory disease and to support The Miles Frost Fund, set up by the family of the late Sir David Frost in partnership with the BHF. Auction lots  The chance…

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British Heart Foundation launches new ad

The British Heart Foundation has launched its latest TV advert in partnership with Space City. Having previously launched a TV advert in 2017, the charity utilised the UK’s most lucrative means of advertising to promote their Heart Matters Magazine. The advert focused on stimulating direct responses, while focusing on accruing data for the BHF as they look to improve and populate their CRM. Focusing on a live-action and animation combination, the advert utilised a diverse range of people to communicate the emotions associated with heart related issues – conveying the non-discriminite…

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