CAP – TGIBF! Avoid your ads taking a turn for the worst this Black Friday

The ASA/CAP have released a post called: CAP – TGIBF! Avoid your ads taking a turn for the worst this Black Friday. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Some might argue that it’s the biggest shopping event of the year, and given the excitement surrounding Black Friday, marketers need to ensure that their ads are clear and transparent about what’s on offer.…

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Public Libraries For The Win On Black Friday

The New York Public Library‘s one-day Black Friday campaign touting  the nation’s public libraries as ” the deal of  the season” because “all books are free” ” for unlimited time only” generated thousands of responses on social media and via email —including many that declared NYPL had “won Black Friday” and “won  the internet’ with  the “best Black Friday ad ever.” In one day, the ad generated: Double the number of online library card signups as on a typical day Just over 20,000 page views of nypl.org/blackfriday on launch day (page views jumped to nearly 30,000 in…

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ASA/CAP Say Don’t let your promotions fade to Black (Friday)

The ASA/CAP have launched a new guide to “Don’t let your promotions fade to Black (Friday)”. I have enclosed the text of the link below, but please have a look at the ASA site as there are lots of things of interest to anyone with an interest in Ethical Marketing. One of the UK’s biggest days of bargains is coming up and it’s important that your ads do not mislead consumers.  Here are some key things to bear in mind to ensure you’re heading in the right direction of complying…

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Old Navy Donates $1 Million to Boys & Girls Clubs on #GivingTuesday Following Black Friday Campaign

Timed to Giving Tuesday, Old Navy is donating $1 million to Boys & Girls Clubs after a successful Black Friday trigger donation campaign. On Black Friday, Old Navy offered customers the opportunity to get cozy while giving back. For every pair of $1 Cozy Socks purchased in-store on Black Friday, Old Navy pledged $1 to Boys & Girls Clubs, up to $1 million. Customers paid it forward and stocked up on the playful novelty print socks. Over 2 million pairs of cozy socks were sold, enough to line the entire…

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Ethical brands unite to support small business this Black Friday

It’s almost the time of year again where shoppers flock to the streets and hit their computers to snap up a pre-Christmas bargain. Although originally an American tradition, Black Friday is becoming increasingly popular in the UK with shoppers reportedly spending £2.9bn last year. Black Friday is a time when retailers encourage us to bag a bargain – often shopping for things that we don’t really need or want, with queues forming outside hours before the shops even open. A survey by Traidcraft found that 54% of shoppers admitted to…

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