Images in the media

Interestingly one of the things that matters a lot in marketing, and the media in general is the use of images. The use of certain images can help influence how you view advertising or marketing, and in these times of cried of fake media, how you see news too. This week a new report by Picasso Labs looked at how the media has used imagery to portray President Trump. This isn’t strictly speaking ethical marketing but it is something which in some ways affects everyone, and how the imagery is…

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Ethical Marketing and Celebrity

We’ve covered a lot of interesting stories this week, including a charity bike ride in the US and a new anti-bullying PSA. What made those two specifically stand out was celebrity involvement. The bike ride featured Katee Sackoff, possibly best known for playing Starbuck in the Battlestar Galactica reboot, and the anti-bullying PSA was being fronted by Monica Lewinsky. When we covered these we cover them because we felt they were interesting stories about marketing ethical projects. One thing I hadn’t counted on was whether the celebrity involvement would make…

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Mental Health and Marketing

Well we are now over a week into October, and it’s looking to be a busy month. There a lot of events going on this month, which we will touch on with many more articles over the next few weeks. However I want to concentrate specifically today on one just gone past and one which is very important to the marketing and advertising industry. In case you missed it this week had World Mental Health Day. Mental health is one of the issues these days often overlooked especially within the…

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Companies cannot get complacent about plastic

This blog isn’t really about the marketing aspects of this, though I think the marketing aspects are touched upon but rather the general ethical viewpoint. Companies cannot get complacent about plastic, no matter how good and ethical they may be at other aspects of their business. Recently Unilever  were once again ranked first in the Personal Products sector of the 2017 Dow Jones Sustainability Index (DJSI) – a list which calls itself one of the most credible and high-profile markers of corporate sustainability leadership. DJSI assesses and ranks the economic,…

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Ethics in Advertising highlighted by ASA Report

Complaints to the ASA (Advertising Standards Authority) for the first half of 2017  have been released this week. These figures highlight that the advertising industry still has a long way to go in its ethics. The ASA figures show that TV continues to be the most complained about advertising medium with 5,127 complaints about 2,272 ads.  Online ads are a close second (4,062 complaints), with more individual ads (3,852) complained about than any other medium. The most concerning figures, in terms of advertising ethics is that misleading ads continue to…

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