Corporate Responsibility and staff

This week there’s been quite a lot of new stories concerning corporate responsibility and corporate social responsibility. The Reputation Institute put out its global ranking for companies with the best CSR reputation. The Lego group, Microsoft and Google made up the top three. This study is compiled from more than 170,000 ratings across the world’s 15 largest economies. The Danish toy and Media Company push Google from the top of the list after a three year spell. What was most surprising however, was not who was top but more whose…

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Tragedies bring out the best in companies

It’s been a rough week for some following Hurricane Harvey, but it’s nice to see some companies doing their bit. It’s at times of tragedy that companies find themselves in a position to help, and whilst they’re helping others it also works as marketing to show the softer and more human side of multinationals. AirBNB have encouraged people to open their homes: We have expanded & extended the disaster program for #HurricaneHarvey. Hosts open their homes for $0 to evacuees. https://t.co/ddzpMNng14 — Airbnb Help (@AirbnbHelp) August 29, 2017 It’s also…

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Thank you for our first 6 months – Ethical Marketing News Blog – 27-08-17

Thanks to everyone who has contributed, read or tweeted about us over our first 6 months. When I started this site 6 months ago, I didn’t really know too much what to expect, but it has become so much more. For those who don’t know the background to this site is that whilst setting up my own company SM Marketing, which I wanted to be an Ethical Marketing company, I started to look for Ethical Marketing resources to see if I could get some ideas, and I couldn’t find any.…

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Are we caring less ? – Ethical Marketing News Blog – 13-08-17

The world is changing, of that there is little doubt, dependent on your politics, some would say it’s for the better, others for the worse. In the last few weeks though there have been a number of things that have made me worry about both the state of the world, and whether we, as a people are caring less about the environment and the people in it. The first thing that gave me pause for thoughts was the fact that Earth Overshoot Day, the date when humanity’s annual demand on…

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Getting the stories for EMN – Ethical Marketing News Blog – 05/08/17

I’ve had a few emails asking about how we put together the stories for Ethical Marketing News. The site has been running for coming up for 6 months now and the feedback has been great so far. Thank you so much for everyone that helps in that, to the people who send me stories, and to the people who answer my requests for press releases and more quotes and pictures. Probably the most difficult thing I’ve found is sourcing new stories and trying to get articles and stories for the…

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