Google Chrome To Block All Ads On Sites That Don’t Comply With ‘Better Ads’

Google’s Chrome ad blocker, which goes into today will block all ads served on sites that receive a failure notice if the publisher doesn’t comply with the Better Ads Standards within 30 days. Google explained more about their rationale and how it will work on a blog post, by Rahul Roy-Chowdhury,Vice President, Chrome, he said: The web is an incredible asset. It’s an engine for innovation, a platform for sharing, and a universal gateway to information. When we built Chrome, we wanted to create a way for people to interact with…

Read More

Some thoughts about ethical marketing and politics

There’s a few interesting questions with regards to politics and ethical marketing. I think, as an industry that marketing tends to be apolitical, as are many businesses after all you need customers and often their politics needn’t come into it. Arguably ignoring politics can come back and bite you though I have seen an argument that the downfall of Bell Pottinger was based on their choice to ignore politics. There are a few interesting questions that come up when you are working to be an ethical marketer. There are the…

Read More

1000 Articles – Thank you

Just a quick note to say thank you everyone as over the weekend we posted our 1,000th post/article/blog post. It is your support that has kept us going, since we started I know our remit has opened up a bit to cover ethical marketing, marketing of ethical things, general charity news and anything else we feel may be of value so thanks to those who support, who give us guest posts and who visit us and retweet us and interact with us, your feedback is invaluable. Here’s to the next…

Read More

Blackmail or Brand safety ?

At the end of November retailer Paperchase stopped a promotion that they were running with British tabloid the Daily Mail.  They did this after there was a backlash on social media from  customers over the brand working with the Daily Mail. This action was highlighted by UK activism group Stop Funding Hate. Since this hit the headlines there has been a clutch of people stating what they think, including quite a few people from within the marketing industry. The line from a lot within the industry seems to be that…

Read More

Net Neutrality

Well this week Trump got rid of Net Neutrality in the US, and with that came the fear other countries might follow suit. For a President whose approval ratings are the lowest on record you might have thought he would look at what 83% of US citizens want and consider it might be a good idea, but sadly he seems to be too focussed on undoing Obama’s legacy to look further at the real implications. For those who don’t know Net Neutrality is the principle that Internet service providers should…

Read More