To support the release of its new Pride range, Bonds has created OUT NOW, an idea that celebrates the coming out stories of queer Australians – turning a common fashion phrase into an expression of pride. Created by Leo Burnett, OUT NOW features the amount of time these Aussies have been living out and proud – from 6 months to 55 years – to support everyone in the LGBTQIA+ community. As part of the project, Bonds is a proud supporting partner of Minus18, champions for LGBTQIA+ youth Australia wide. The partnership…
Read MoreBonds launches new Pride range via Leo Burnett
