New book explains how to give up plastic, run a beach clean-up and campaign for change

A new book by Greenpeace oceans campaigner Will McCallum, published today, gives an insight into how ocean plastic pollution became one of the most high-profile environmental issues of the decade. It offers practical advice on how to use less plastic from the bathroom, to the kitchen to the workplace. How to Give Up Plastic details the short history of campaigning to end ocean plastic pollution, explains why plastic is so problematic, and shares inspirational stories from people around the world. It offers tips for how individual people can make a…

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J. Walter Thompson London and Rachel Pashley sign book deal with Virgin Books to publish The New Female Tribes

Rachel Pashley, Global Planning Director at J. Walter Thompson London and Head of Female Tribes Consulting, has signed a deal with Virgin Books at Penguin Random House to publish a book based on the agency’s Female Tribes initiative. Called The New Female Tribes, the book will be published in July 2018 to coincide with the centenary of the first women’s vote. UK and Commonwealth rights (excluding Canada) were acquired from Sarah Such at Sarah Such Literary Agency. The New Female Tribes is a major book exploding female stereotypes making the…

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Sunshine, MPC and BE COOL BE NICE® Release New Campaign

Sunshine and MPC have collaborated with the anti-bullying movement BE COOL BE NICE® to produce  an animated music video and book featuring characters created with design direction from a cast of fashion all-stars. The film’s characters have design and creative input from Christopher  Bailey (Chief Creative Officer, Burberry), Pat McGrath MBE (Founder, Pat McGrath Labs), Chaos Fashion (super stylists of Fendi etc Charlotte Stockdale  and Katie Lyall), Henry Holland (Founder, House of Holland) and more. The characters originate from the BE COOL BE NICE® book, on sale from 9 November…

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