Just Imagine: Allen & Gerritsen Rebrands Museum of Science, Boston

Allen & Gerritsen (A&G) and the Museum of Science marketing and design teams have delivered a fresh perspective on how the Museum of Science looks, feels, and sounds to the world inside and outside the iconic building that connects Boston and Cambridge. Created with an eye towards the future of STEM learning, the campaign inspires kids and adults, educators and donors, employees and volunteers to do one simple thing: Just Imagine. The work began with an idea: experience drives the imagination. Using the essential link between experience and imagination, A&G,…

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Adelante Shoe Co. Leads the Charge in the Next Generation of Ethical Shopping

Adelante Shoe Co., the Boston-based made-to-order footwear company, has announced the launch of its new website that experientially connects customers with their craftsman from point of sale to shoe delivery. Adelante Shoe Co. works with skilled craftsmen in Guatemala to handmake high-quality leather shoes that are made-to-order and delivered within 10 days of purchase. The shoes are on par with the highest quality brands in the market at half the price. Adelante created a new social impact model called the Living Well Line to define the relative cost of living…

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