Tag: bowel cancer

Waitrose announces packaging change to raise awareness of bowel cancer

Stuart Mitchell

Waitrose has announced it will be updating packaging and information available to customers in order to raise awareness of bowel cancer symptoms.  Bowel Cancer UK’s #GetOnARoll campaign is calling on all supermarkets across the country to put bowel cancer symptoms on their own brand loo roll – where people need to see them most. We will be taking the following steps: Introducing information on bowel cancer symptoms on our Waitrose own label toilet roll packaging  Point of sale information for customers on bowel cancer symptoms to raise awareness, ahead of…

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JWT Folk and The Marie Keating Foundation urge Irish people to #GIVEASH*T.

Stuart Mitchell

All around west Dublin and Galway over the last two months there have been ads with media personalities brandishing toilet roll urging people to “Give a Sh*t” over the past week. This is the culmination of a two-month-long campaign by the Marie Keating Foundation to raise awareness about Bowel Cancer. The campaign, created by Dublin creative agency JWT Folk, urges the people aged 60 – 69 to “GIVE A SH*T. It could save your life.” Creative Partner, Karl Waters explains; “Uptake of the bowel  cancer screening test is 40.2%. We…

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Celebrity Chefs back Be a Star, Bake a Cake to help stop bowel cancer

Stuart Mitchell

BBC One Masterchef’s Gregg Wallace, ITV This Morning’s Gino D’Acampo and ITV Loose Women’s Nadia Sawalha are amongst the celebrity chefs encouraging the nation to bake their favourite cake for Be a Star, Bake a Cake, to raise funds for the charity. April is Bowel Cancer Awareness Month and this year Bowel Cancer UK are hoping more people than ever will hold a bake sale and raise as much money as possible to fund much needed research, information and support services that will help save lives from bowel cancer. Ainsley…

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