Bringing Braille Fun Home: LEGO® Braille Bricks on Sale for the First Time

Ahead of World Blind Awareness Month this October and in response to global demand, the LEGO Group announces LEGO® braille bricks are available to purchase for the first time through LEGO.com. The new product – LEGO® Braille Bricks – Play with Braille – is aimed at kids aged 6+ and has been designed so that anyone who is curious about braille, be they blind, partially-sighted or sighted, can have fun getting to know the braille system at home with their family members in a playful, inclusive way. Martine Abel-Williamson, President,…

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M&S rolls-out braille range including industry-first gift card

M&S has launched a first of its kind ‘Happy Birthday’ braille gift card, developed in consultation with the Royal National Institute of Blind People (RNIB). Joining the gift card is a range of three braille greeting cards – covering different celebrations. The industry-first braille gift card features an embossed outer sleeve to communicate the ‘Happy Birthday’ message and an embossed gift card enclosed within the sleeve which can be used online or in over 700 M&S stores. RNIB estimates more than two million people in the UK are living with…

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Tesco becomes first major UK supermarket to sell range of braille Valentine’s cards

This Valentine’s Day, Tesco is helping all shoppers treat that special someone in their lives with the launch of braille Valentine’s Day cards. With more than two million people living with sight loss in the UK*, the launch brings love to life in a more inclusive way this Valentine’s Day. To help those with visual impairments celebrate, Tesco has launched the range of accessible cards starting at just £1.50. With cards featuring dedications to ‘My Husband’, and ‘My Wife’, and declarations of love with ‘Be Mine?’, anyone feeling the romance…

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UNO® Introduces First Official Braille Deck

UNO®, the number one card game globally* by Mattel, today announced the debut of UNO Braille, the first official UNO card deck featuring braille. The new game will make game play widely accessible for the more than 7 million blind and low-vision Americans in the U.S. Designed in partnership with the National Federation of the Blind, the oldest and largest organization of blind people in the United States, UNO Braille features braille on the corner of each playing card to indicate the card’s color and number or action. “With the…

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