Tag: Brand Campaign

IBM Launches Brand Campaign to Accelerate Innovation with Clients and Partners

Stuart Mitchell

IBM has announced the launch of its new integrated global platform, “Let’s create,” the company’s most significant brand initiative in more than a decade. “Let’s create” reflects the vision, strategy, and purpose of today’s IBM. It reinforces the company’s focus on innovation and collaboration to create long-lasting value for clients and partners while helping them address their most pressing business issues. “‘Let’s create’ is an invitation for our clients and partners to co-create with IBM using our hybrid cloud and artificial intelligence (AI) technology, and our consulting expertise. Together, we…

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The YMCA of Greater New York Launches First Ever Brand Campaign

Stuart Mitchell

The YMCA of Greater New York has announced the launch of its first-ever brand campaign called “#WeAreY.” Launched December 26, 2019, the 360-degree, integrated campaign projects a joyful celebration of individual and community achievement, while also representing the energetic and vibrant culture of the modern YMCA of Greater New York. “We are thrilled to launch this new brand campaign that celebrates how the YMCA is here for all New Yorkers — to empower youth, improve health, and strengthen community,” said Sharon Greenberger, President & CEO of the YMCA of Greater…

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NYT debuts the Next Phase of Its Brand Campaign at Golden Globes, Highlighting the Power of Its Sexual Harassment Reporting

Stuart Mitchell

The New York Times has premiered the next phase of its brand campaign starting with an ad focusing on The Times’s recent sexual harassment investigations which aired during last Sunday night’s broadcast of the Golden Globe Awards. The campaign, which includes broadcast, as well as print and digital ads that will run in paid media and on its own platforms, is the first in a series of new ads The Times is planning for this year that will focus on its unwavering commitment to original, independent journalism that holds power…

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