JP Morgan Chase takes brand safety into its own hands on YouTube with new algorithm

Last March when some brands’ ads ended up next to troubling videos on YouTube JPMorgan Chase were one of several companies who responded by pulling its ads from the platform. In June Chase’s CMO Kristin Lemkau, said at Cannes: “We’ll remain off YouTube until we feel like there’s a solution that will allow us to be brand safe to our standard, which is hard for those guys because every brand is going to draw the line differently,”. YouTube is such a big deal in terms of reaching their clients, and…

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Nearly Half of Marketers Don’t Know Where Their Ads Are Running, Says SNCR

In new research, the Society for New Communications Research of The Conference Board (SNCR) concludes that big brand marketers are reluctant players in the world of online misinformation, or fake news. Nearly 50 percent of marketers do not know where their ads are running, due to programmatic advertising (or ad tech) strategies that tag and follow people throughout the internet. Although digital advertisers, marketers and social media managers appear aware of the problem and concerned about the possible negative impact to their brands due to being associated with fake news,…

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