Susan G. Komen® Unveils “Live Pink” Program This October, Ensuring That Proceeds Are Dedicated to Fighting Breast Cancer

Susan G. Komen®, the world’s leading breast cancer organization, has launched a new program, “Live Pink” this October, helping consumers make smart, informed decisions about how they can ensure that the proceeds from their purchases are making a difference in the fight to save lives from breast cancer. It is often difficult for consumers to discern if the purchases they are making during National Breast Cancer Awareness Month are actually benefiting a charitable organization dedicated to the fight against breast cancer. Komen’s Live Pink program highlights products and services that…

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Leading organisations unite to create a new charity for everyone affected by breast cancer

Leading charities, Breast Cancer Care and Breast Cancer Now, have today announced their intention to merge in Spring 2019 to create a charity for everyone affected by breast cancer. The merger next year will create a new charity, united by the shared ambition that, by 2050, everyone who develops breast cancer will live and be supported to live well. The new charity will provide specialist support and information for those living with the physical and emotional impact of breast cancer, as well as funding world-class research to improve prevention, detection,…

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Five creatives collaborate to tackle breast cancer ahead of world cancer day

Ahead of World Cancer Day on 4th February 2018, ethical creative agency Nice and Serious launches ‘Touch Yourself’, an animation and microsite, which takes a novel approach, using playfulness to illustrate how people should check for signs of breast cancer. The motivation behind ‘Touch Yourself’ came from Motion Designers Jade Evans, Giulia Bavagnoli, Guillaume Le Roux, Film Editor Serafima Serafimova and Web Developer Marcel Legane, who felt that there was a need for a clear and positive way to tackle breast cancer detection. As Jade Evans explains “the resources we…

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Impassioned Lung Cancer Survivors Join Your Cancer Game Plan Campaign

A vivacious working mother. A motivated college athlete. A career-minded dad and avid runner. An energetic father and professional soccer referee. They differ in age, gender, athleticism and careers, yet each was stunned by a lung cancer diagnosis. Today, the four lung cancer survivors take every opportunity to right misperceptions about it being only a “smoker’s disease” and use their voices to advocate for others who are impacted by the number one cancer killer worldwide. They’ve joined leading lung cancer advocacy groups, CancerCare and Merck, known as MSD outside the United States and Canada, to bring their voices to Your Cancer Game Plan, an awareness…

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McCann And Starbucks Indonesia Launch Breast Cancer Awareness Campaign

McCann Worldgroup Indonesia has released a campaign for Starbucks to create awareness about breast cancer. There is high incidence of breast cancer in Indonesia, however, in a relatively conservative culture, it is still taboo to discuss it, resulting in sufferers accessing treatment too late, and not getting the support they need. “McCann was very fortunate to partner with Starbucks for this important cause. With the idea, #pinkvoice, Starbucks encourages women to break their silence. Having an open conversation is really the beginning of the solution,” said Vishal Mehta, Managing Director,…

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